We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.

In this video, RSW/US owner and President Mark Sneider talks with Michael about the reasons why ad agencies don’t succeed in social media and why agencies treat blogging like a rarely used treadmill.

Michael also provides several valuable and helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.

Thanks to Michael for his time-we highly recommend his Fuel Lines blog for all things social media in the world of ad agency new business.



I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.