This RSW/US Client Win For a Midwest Full-Service Agency resulted from maintaining a relationship with the prospect.
The prospect was settling into a new role, and so it was key the RSW new business director didn’t pounce on him, as so often happens.
Instead, the RSW NBD consistently, but respectfully, stuck with the prospect, showing that he (and his agency) understood the prospect’s challenges.
Author: Lee McKnight Jr
I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at firstname.lastname@example.org. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.