The RSWUS-Mirren 2017 Agency New Business Tools Report


We’re excited to partner with Mirren again this year to release the RSWUS-Mirren 2017 Agency New Business Tools Report.

Thank you to all of you who participated, we had a solid turnout of 400 agencies this year.

You can download it at no cost here!

We’re consistently told by agencies that this report holds up as a go-to throughout the year (here’s last year’s as a reference) and we added two new features this go-round:

  1. In order to dig deeper into effectiveness, we added two new parameters to each question, each different in respect to the category (e.g. we asked agencies to rate the CRM tools they used in two ways: in terms of client retention and lead nurturing/conversion) to provide you with a deeper level of intel.
  2. We supply two full pages of tools agencies told us they added this year for the first time.

Ideally you find our 2017 report a valuable addition when researching tools to help drive more new business.

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.