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From our 2019 RSW/US New Year Outlook Survey, an interesting stat: for the first time in five years of our survey, the desire for specialist agencies dropped. And dropped 7%. OK, the sky is obviously not falling, 64% of marketers told us they’re looking for a level of specialization from the agencies they work with, […]

We’re excited to announce the 8th annual RSW/US New Year Outlook Survey Report-available to download now! Topics explored include the biggest challenges facing marketing agencies (as seen through the eyes of marketers and agencies), spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see […]