I’ve had prospects and clients alike question the efficacy of blogging for agency new business. Or just blogging, period. You should be doing it, and here’s why. I spoke with an agency prospect this week who told me about a client he lost the previous year who represented 45% of the agency’s business. You know […]
Your blog, no matter how good it is, will never beat the internet. It just can’t. For an agency, seeking to engage with an audience by adding value to their lives with meaningful content, here’s one stat to consider. According to WordPress, their users produce 64.3 million new posts a month! 64.3M with a capital […]
As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents, nearly a third (32%) admitted they do not maintain an active blog. To non-bloggers (and any not admitting their blog is not kept active), Jay […]
If you’ve had the opportunity to read the RSW/US 2016 Thought Leader Survey Report, perhaps the section featuring questions from Michael Gass has sparked some new ideas for you on inbound and social media strategies to support your agency new business program. The Founder of Fuel Lines Business Development, Michael is an industry expert on […]
Your new business prospects are looking for something to sink their teeth into. As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]
For those of you not at the ANA, there was one speech that proved truly powerful – and from within the speech, two words that really hit home.
After the first meeting with a new prospect, what do you do? This is a question born out of our recent RSW/US Agency – Marketer Business Report in which 53% of marketers related that agencies are not sufficiently aggressive following up after a meeting. Getting a meeting with a new prospect can be an adrenaline-charged […]
An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]
It’s not your core competency. It’s what it boils down to. This, along with resources and methodology…which makes new business typically not one of the core competencies of an agency. I’m not talking pitching or presenting. I’m talking outreach and effectively managing inbound programs with appropriate follow-up and building well scrubbed, targeted lists. And I’m talking […]
We recently sent out a tweet from our post Is Your Ad Agency Web Site Working For Or Against You-5 Key Guidelines : After the tweet, Derek Walker, owner of the agency brown and browner, and I had a conversation via Twitter on agency sites and I wanted to share a few of those tweets. […]
