Posts

We at RSW/US celebrated our 15th birthday this past week! 15 years of helping marketing service firms find and win new business.  Been quite the ride for sure! Recession.  Recovery.  The Digital Coming of Age.  Data and Analytics.  Marketing Technology Explosion.  In-House Agencies.  Big Consulting Firms.  Rise in Independents.  Social Media Evolution. I’m dizzy just […]

You’re taking care of your clients and working hard to grow your agency, in the meantime all kinds of agency new business challenges get in the way. Far too often, you are one of those challenges: Get out of your own way. Typically you don’t even realize it or have the best of intentions, nevertheless, […]

Last week was quite a “win” week for RSW/US clients. Five wins for five different clients in one week! And we started out this week with a sixth! As we have matured as an outsourced agency new business development firm, we have gotten better and better at helping our clients move leads forward, preparing our […]

Something about a dropping ball should make any performer nervous on New Year’s Eve, I would think. I know.  You’ve probably already heard far more than you ever wanted to or imagined you would about Mariah’s monumental moment on New Year’s Eve. A frustrating way to end 2016 for her, I’m sure.  Still a great […]

RSW/US Survey: Is the Advertising Industry Adapting Well to the Modern World? Good news, Agencies!!  Marketers say yes. This is an upbeat finding of the RSW/US 2016 Agency New Business Survey Report: marketers generally see the advertising industry adapting well to the “modern world”. Our recent post,  If our Agency new Business Survey was a […]

This final post on my three-part series, Release Your Inner Curator, provides the fifth and final step in the content curation process. In addition, I’ve provided some thoughts on worthwhile curation apps available to simplify the process. Step Five: Share your curated content Sharing your findings can be as simple sending them in an email […]

You’ve waited for this day: the anticipated big meeting with the oh-so-desirable prospective client. Being excited, enthusiastic and energetic is understandable, and overall a great thing: your enthusiasm, your passion for, and your understanding of the prospect’s business assure them your firm can be a good potential marketing partner. And still there are times when […]

The theory of the summer slump is a myth.  A fairy tale. We called this out in a post a few weeks ago, New Business Development “Summer Slump” … Feeling lonely as a Mars Rover?. That post argues that the summer slump is something we create by buying into the notion it has basis in […]

With the release of the new RSW/US infographic, Ups and Downs of Agency New Business, last week’s post told the story of a down: a “horror story” about a new business development prospect opportunity that went from hot to cold, seemingly at the click of the “Send” icon. Thinking they were being efficient, the agency sent […]

As we were developing the Ups and Downs of Agency New Business infographic, a colleague here at RSW/US who is a New Business Director, shared a “down” that relates closely to “Level 4” of the infographic: Manage the Meeting. This experience happened about five years ago, but was so painful, the memory still haunts. The […]