Posts

Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]

In our latest agency new business survey, we asked seven thought leaders in the agency new business space to provide questions they’d like to ask agency principals on the topics around agency new business. Of all the responses and findings, here are three new business areas agencies should take note of: 1. Agencies aren’t being […]

In this inaugural post, we have 10 Agency New Business Questions for Jeff Fromm at Barkley in Kansas City, MO. Jeff is Executive Vice President & Coauthor of “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” and the lead editor of the blog, www.millennialmarketing.com. In addition to his marketing degree from […]

RSW/US owner and President Mark Sneider shares the ad agency services advice he recently gave a group of Omnicom agencies in San Francisco, focusing on the question, “What happens when agencies all start to look alike?”

You know how supervillains often tell the captured prisoner their evil plans, in copious detail, don’t kill them and then invariably fail when the hero escapes? The below video from Austin Powers sums it up pretty nicely. The gist of the video? Dr. Evil: Scott, I want you to meet daddy’s nemesis, Austin Powers Scott Evil: […]

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]

Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Here While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, […]

A little Ad Agency New Business 101. When you’re in meetings with prospects, you must listen to the prompts prospects give you to offer new ideas. Make sure you’re giving the prospect food for thought and a reason to meet with them again. Too many agencies aren’t proactive enough – or quick enough with an […]

When talking content marketing, a new agency client can instantly win me over with just two little words: Editorial calendar. Obviously, there are practical reasons. As I plan out content production schedules for these agencies’ value-added email campaigns, it helps to know now what content will be ready for me in three months. So yes, I’ve been […]

I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft […]