Posts

As you’re thinking about next quarter and your new business efforts, I want to issue a challenge to you, and it’s one you’ve heard before: You need to create content for your new business efforts. Before you stop reading (because you’ve heard it all before), let me give you a few key stats, followed by […]

(The following post is part 2 of the previous post, Does Snackable Content Engage Your Prospects?) Now that we’ve laid this groundwork… maybe NOW you’re ready…maybe NOW we can bring in those watermelons and I can share the secret of holding your audience’s attention. One more thing, though. How does this information apply to agency new […]

  If you read our recent post, “Is your blogging bad? Maybe you should try content curation…,” you may be starting to feel your inner curator stirring.  The post introduced the idea of content curation for new business development. Over the next three weeks, we’ll show the steps you can take to gear up a […]

Your blog, no matter how good it is, will never beat the internet.  It just can’t. For an agency, seeking to engage with an audience by adding value to their lives with meaningful content, here’s one stat to consider.  According to WordPress, their users produce 64.3 million new posts a month! 64.3M with a capital […]

  Is your firm practicing the Confirmation Bias? That’s the question Tim Williams, Founder and Managing Director of Ignition Consulting Group, asked himself when considering agency responses to survey questions he provided for the recent RSW/US Thought Leader Survey. Over two-thirds of agencies believe their positioning is unique relative to other firms.   However, when […]

The original agency new business questions in this ebook came from a group of agencies who took part in a luncheon at the 2013 BOLO digital conference in Scottsdale, AZ. You can view and download it here in our White Papers section. Agencies were asked to provide one prominent agency new business challenge or question, and initial […]

When the week kicks in (all too soon) and your agency new business activity kicks into gear, think about the picture below:   As important as a content engine is for agency new business, agencies tend to forget that what they’re saying about their agency is equally if not more important than how they say […]

I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves […]

If you’re thinking about starting a digital-only Agency, you might want to think again as the growth potential might be somewhat limited long-term. So say Marketers in our latest 2011 “A Marketer’s Look Ahead at Agencies” survey. 67% of Marketers surveyed state that in order for digital shops to survive they will need to offer […]