“Put On That Damn Sales Hat” is an agency new business primer for marketing services firms, full of tips to ensure firms wear their “sales hat” with purpose and confidence. You can download it here. Our eBook is based on a blog series of the same name by RSW/US Owner/President Mark Sneider. In it, Mark […]
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When we’re building a prospecting list, the pharmaceutical and biotech sector can present unique challenges. A bit of perspective: in 2012, the pharmaceutical industry spent 27 billion on drug promotion. One can easily imagine that number will grow as our world population ages. So what are the challenges building a pharmaceutical prospecting list for our agency clients? […]
Agency New Business: Put On That Damn Sales Hat (Chapter 16: Impress, But Don’t Overwhelm!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
This is Part 15 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Agency New Business: Put On That Damn Sales Hat (Chapter 14-Your Pitch Team Missing Their Passion?)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, UncategorizedThis is Part 14 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Agency New Business: Put On That Damn Sales Hat (Chapter 13-Overthink Everything!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 13 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
Agency New Business: Put On That Damn Sales Hat (Chapter 12-RFI’s: Follow The Rules, But Bend Them When You Can)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, New Business Development Webinars, UncategorizedThis is Part 12 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]
Agency New Business: Put On That Damn Sales Hat (Chapter 11-Every Touch Point Counts!)
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, UncategorizedThis is Part 11 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
This is Part 9 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
This is Part 5 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]