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Last week was quite a “win” week for RSW/US clients. Five wins for five different clients in one week! And we started out this week with a sixth! As we have matured as an outsourced agency new business development firm, we have gotten better and better at helping our clients move leads forward, preparing our […]

I didn’t see much chatter on some recent CMO stats-some good ammo for your agency new business efforts. Average CMO tenure=4.1 Years That might be surprising to you, given the seeming tendency towards revolving doors for the average CMO. (It was 23 months in 2006 BTW.) In the article I linked to above, a tenure […]

Our latest infographic is available to download now and ideally it does serve as a little new business cold water wake up. Our latest report actually provides many reasons for you to be optimistic about this year, but it also highlights some of those areas where marketers and agencies don’t see eye to eye. Specifically, in […]

We recently began a blog series showing how to gear up a content curation program of your own.  Part I included these steps: Set your curation strategy. Choose a topic.   Steps three and four follow here. Step Three: Gather sources You no doubt follow and read trade publications that are relevant to your industry […]

This chart probably makes the point best:  Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms.  As of January this year, that number approached 1900.  Little doubt it will have passed the 2000 mark by the time January rolls around again. So what […]

On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing.   With only 47% of Marketers saying their agency is ahead of the “digital […]

A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to […]

Agency New Business And The Demise of Voicemail-What to Do About It

When corporate powerhouses like Coca Cola and JP Morgan Chase eliminate employee voicemail services, it may seem that the job of agency new business development just got harder. Hold the phone though! It’s an opportunity to leverage live conversations, as well as other prospecting resources.

The majority of new business is stop and start for agencies and inevitably the pipeline become non-existent. You know that’s bad but you’re so busy with client work and referrals are coming in. Both those things will change, or at the very least become inconsistent. There’s another piece to the puzzle you can’t ignore: You’ve […]

Entrepreneur recently instructed:  “Stop Trying to Kiss Your B2B Clients on the First Date“.   It’s a great analogy as advice goes on building relationships with prospective and new clients. Still, if you really want to “start dating” someone, do you give up the first time they decline an invitation to go out? One of the agencies I […]