Two Secrets For Writing Engaging Agency New Business Content We recently had a client come to us as they plan an internal review of their agency communications, and they asked several salient questions across categories and disciplines relating to new business. One of those was a question I wanted to share, because agencies ask some version of it often: What blog post subjects seem to be […]
As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet. 63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”. Interestingly, last year in […]
The secret of holding your audience’s attention lies in the noblest of gourds, the watermelon. More specifically, what you do to that watermelon and more precisely how you do it. But more on that…later. This year our marketing communications team once again attended the Content Marketing World Conference & Expo in sunny Cleveland. As usual, […]
