HubSpot released a report I was happy to be a part of (Marketing Agency Growth Report 2018), and while I provided a few thoughts in a previous post on the report, one topic I thought was handled deftly was referrals. We’ve spoken to the topic on a few occasions previously, but Jason Swenk brought up a […]
As we did with social media coming off our 2017 New Business Tools Report, over the course of the coming months we’ll bring the spotlight on other categories from the report. In this case, we’re focusing on marketing automation for agencies, or inbound platforms. These platforms were either wholly embraced or eschewed initially- many agencies […]
The importance of differentiated agency positioning comes through from yet another of the 2016 RSW/US Thought Leader Survey panelists, Peter Caputa IV. Peter is a Vice President of Sales at HubSpot, where he oversaw HubSpot’s global agency partner program from inception in 2009 to 40% of HubSpot’s new business and 2900 agency partners by the […]
