If you read our recent post, “Is your blogging bad? Maybe you should try content curation…,” you may be starting to feel your inner curator stirring. The post introduced the idea of content curation for new business development. Over the next three weeks, we’ll show the steps you can take to gear up a […]
We survey Marketers regularly, and one of the questions we’ve asked: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies aren’t keeping up. Our Infographic, 8 Animal Traits You Need to Future […]
Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry. In our latest infographic video, we focus on the honey bee. And the honey bee trait most important to the Agency of the […]
Another animal highlighted in our infographic, 8 Animal Traits You Need to Future-Proof your Agency: the Badger. Badgers are tenacious and competitive-traits every agency needs to succeed, but another trait the Badger possesses, especially relevant in this time of rapid marketing technology evolution and proliferation of media: being a “real-timer”. Just what does that mean? […]
A survey that we run annually with Marketers establishes benchmarks on how their current agency is performing. One of the questions asks them to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to discern […]
Geoffrey James of Inc. wrote a post on sales development, 6 Steps for Developing Sales Opportunities and he makes a good initial point (with a caveat I’ll add below): Salespeople similarly expend a huge amount of thought and energy on closing deals that turn those sales leads into real, live paying customers. Ironically, the beginning […]
RSW/US Director of Business Development Lee McKnight Jr. talks about the increasingly competitive agency new business landscape in our latest brief video. A recent agency client summed it up best when they hired us, “We spend too much time working in the business and not on the business.” Agencies across the country are having this […]
Agency principals often say they’re considering our new business services because they a) don’t have time to follow a consistent process or b) once they’re in the pitch, they’re in good shape, but it’s getting there that confounds them (and they don’t have time as well). CMO tenure, and the revolving door nature of the […]
(This is part 2 of Ed Burgoyne’s post Do Your Values Inform Your Agency Culture?) When you are busy and stressed, I know it requires an extra effort to be in the moment and focus on being the leader the organization needs, and the leader you would like to be. This is why it helps […]
We asked Marketers an open-ended question in our recent 2015 New Year Outlook Report, “what is the most troubling trend you’re seeing among Agencies today?” They didn’t hold back, and right or wrong, the comments were eye-opening. One of the Marketer trends we’re seeing is a move back towards agency consolidation and from a new […]
