Posts

8 Marketing Technology Stats To Help Ad Agencies Boost Client Retention [Data]

Organic growth and client retention are top of mind for ad agencies and they’re topics, along with marketing technology, we’ve discussed recently as well. Along those lines, we just released our latest survey report, which you can (and should) download here: RSW/US 2021 Marketing Technology & Agency New Business Tools.  As we point out in […]

Martech

I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show.         I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]

This chart probably makes the point best:  Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms.  As of January this year, that number approached 1900.  Little doubt it will have passed the 2000 mark by the time January rolls around again. So what […]