A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry.

As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the day.

Below is an infographic we created to showcase the average number of touches it takes to get a meeting, by industry.

If you struggle with number of touches, ideally this will serve as a guidepost to your own new business efforts.

Because if there’s any one new business hurdle agencies face most often, it’s giving up too easily when reaching out to prospects.

Download here.