A strong ad agency new business post from Phil Johnson at agency PJA on Advertising Age’s Small Agency Diary.

Phil lays out a brief yet concise recap of the agencies new business development history.

The below paragraph describing their early process encapsulates how so many agencies handle new business and we hear some version of this often when we’re talking to agency prospects:

For better or worse, the story above describes how we approached new business in the old days. It worked, kind of. We waited for the work to slow down before kicking into high gear to promote ourselves. It was an intermittent and isolated activity.

Well worth reading the entire article to see how PJA has used social media to kick start their new business program. Click here for the whole thing.

ad agency new business

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Lee McKnight Jr
VP of Sales
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
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