Unique Positioning Without Supporting Content Is Wasted Positioning 

As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet.   63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”.  Interestingly, last year in […]

What do you do when your agency wins an award? The average agency does one or all of these: -Puts them on the shelf/in the case with the other awards -Spreads the word that “we won an award” on Twitter, LinkedIn, FB, etc. -Sends out an email making the announcement to prospects -Celebrates And you […]