Tips and Tricks from the New Business Pros – First of a Series
We recently had an internal sharing session with our New Business Directors to share tips and tricks used to prospect marketers.
We do this every now and then – one of the benefits of having all 40 of us here at our Cincinnati HQ location.
It’s a great way to share best practices/that which is working – to help everybody do the best possible job for their agency clients.
I thought it might be helpful to you and your efforts to see some of the things that we discussed. Not every one of these is going to work well for your agency, but it might be useful to give a handful of them a try and see what sticks.
And there are many more where these came from.
In the weeks that follow, I’ll continue to share ideas and insights that can help you better your efforts.
- Ask yourself, “If I got the email I just sent, would I open it?”
- Use gatekeepers to find your way into the right prospect
- Try to use prospect’s language on how they describe themselves on LinkedIn
- Keep subject lines short and sweet
- Limit the number of links as it affects email deliverability
- Cultivate “No’s”
- Use very relevant subject lines
- Store phone numbers that come from replies and text them with an “Apologies for texting…”
- Don’t use too many indents, bullets, centering as it can negatively influence deliverability
- Don’t use URLs in text. So instead of www.rswus.com, insert the URL into RSW/US to improve deliverability.
So while all this is good and can be helpful to an agency, it’s only as good as:
- How consistent your outreach is
- How well/versed/skilled your new business director is in the agency world
- The resources you employ to support list needs, content needs, and marketing needs for the outreach
- The effort put into nurturing prospects down the line to close
With email deliverability becoming an increasing challenge and more agencies reaching out to fewer and fewer marketing prospects, the need to be smart and strategic about your outreach is that much more critical.