vader fail

RSW/US:View From the Marketer’s Eye Continuing our View From the Marketer’s Eye series, this week’s marketer’s quote, in answer to the question, “What common ad agency new business mistakes do agencies make during their first meeting?” They come unprepared and seemingly haven’t bothered to take the time for basic research about our business. We received countless […]

check marks

In our latest survey on First Meetings and Closing Effectiveness (download survey) there is a great divide that is unearthed between what Agencies say they are giving Marketers during first meetings and what Marketers say they are getting. At the end of the day, at the end of the meeting, you want your Marketing prospect […]