Wikipedia defines Elevator Pitch as a short sales pitch, that is a summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.
Does your agency’s website tell your target audience who you are, what you do, and your value?
In 20 or so seconds?
I look at a lot of agency websites. A LOT! I can never figure out why some agencies make it such hard work to find or understand the who, the what and the value.
Agencies spend countless hours to get a client’s value prop, not just right, but perfect, testing through dozens (hundreds?) of iterations.
Why don’t agencies do the same for their sites?
So: a challenge for you.
Ask a few friends, relatives or non-agency professional colleagues, who don’t know much about your agency, to spend no more than 20-30 seconds on your site.
Then see if they get the gist of what your agency does and its value.
Have them email you their perceptions.
Ideally, the feedback you receive is positive. (And if so, congratulations.)
Make the time to get it right. You never know who might be looking.
Author: MJ McClure
MJ is Manager of Program Operations & Analytics at RSW