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jul 31

11 (Bad) Reasons Your Agency Isn’t Pursuing New Business

Over the past month, as I’ve talked to agency principals, I decided to make note of the reasons they gave for not keeping up with new business to that point (hence why they were now talking to me and considering our new business services). Here are several, all real, and all bad, reasons given to […]

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jul 29

Strategic Agency Partnerships – Good When Great

Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having the chops in the digital space, or social space….or whatever might be lacking from an […]

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jul 24

Salesforce Most Used Agency CRM and Excel Is Second-Here’s Why.

In this brief video as part of our “New Business Tools” series,  Director of Business Development Lee McKnight Jr. looks at CRM platforms. Agencies are finding value in Salesforce, with it coming in first as most-used CRM in our survey report, but Microsoft Excel comes in at number two. Interesting, because Excel isn’t a CRM, […]

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jul 22

Hospital Marketing & Advertising Needs to Change

Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing & advertising needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and no longer is it good enough to simply talk about features when trying […]

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jul 18

RSW/US Agency New Business Tools 2014 Webinar Available Now

Our 7-17-14 Agency New Business Tools 2014 Webinar is available to view here now, with our accompanying deck on SlideShare here. In the “RSW/US-Mirren 2014 New Business Tools Webinar,” RSW/US Director of Business Development Lee McKnight Jr. digs into report results and provides comparisons, perspective and insight into nine new business tool categories agencies are […]

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jul 15

Starting Your Own Agency-One Woman’s View From The Inside

Miranda Warren and Adam Arriola founded their agency VIA in March 2014.  Shortly after, Miranda wrote a post about what the experience of starting your own agency from scratch entails. I’d met Miranda the prior October at the BOLO 2013 conference and after I read her post, I wanted to share it on our blog. Many […]

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jul 11

The Agency of the Future Brought Me Back to the Past

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but […]

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jul 08

4A’s Is Most-Used Tool For Agency New Business Research

  From the RSW/US-Mirren 2014 New Business Tools Report, agencies we surveyed chose the 4A’s research services as the most used new business research tool. So for this brief video, we asked Marge Morris, VP, Research Services at 4A’s and Marsha Appel, Senior VP, Research Services this question: “What is the most underutilized functionality of […]

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jul 02

2014 Agency New Business Tools Report Video Chapter 2- Inbound Marketing Platforms

Taken from our latest agency new business survey report (RSW/US-Mirren 2014 New Business Tools) a brief look at the Marketing Automation/Inbound Marketing Platforms category: the top-rated tools and a tip from HubSpot VP of Sales Peter Caputa.

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jul 01

Proactive Prospecting + Inbound Marketing = New Business Success

I recently asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to the most recent chapter in our our ongoing video series, […]

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