Now is that time of year-you’re thinking about 2015 and knee-deep in planning for the new year. Agency new business is typically part of that plan (if not, it should be!) and certain questions come to the forefront-should we keep it internal or outsource, should this be the year we actively create and incorporate content […]
The search for an effective new business director is one tough position to fill at marketing services firms. (No Sh*t Lee.) Yes, it’s hard because finding an individual who can sell agency services well is simply a difficult task. (It’s also hard to keep them: What’s the Most Dangerous Job at an Agency?) But what […]
Our Second infographic from the 2014 RSW/US Agency-Marketer New Business Report is available to download here!
Check out this awesome presentation (How Agencies Are Selling & What Clients Are Looking For) by Tom Hudson and Megan Coffey at Springbox in Austin, TX! It’s based on our latest report, the 2014 RSW/US Agency-Marketer New Business Report. A little bit about Springbox: Springbox takes the guesswork out of digital. Our proprietary DataLayer process extracts quantifiable […]
It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies. It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report. The survey was completed by 110 senior level marketers and […]
An article in Ad Age titled Why More CMOs Are Wanted as Board Directors started with this paragraph: Boards of directors at the country’s largest companies are in dire need of digital and mobile expertise, consumer insights and diversity — and they’re looking to top marketers to fill those gaps. So these Boards are looking for […]
Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things that can be supplemented with outside resources/strategic partnerships that can allow an agency to overcome a marketing agency deficiency like one of these mentioned above when examined by a potential client. […]
Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report is available to download now. Get it here.
We know our agency new business methodology works, and it’s so nice when our clients affirm this: Everyone who has a role in generating new business for their agency knows the highs and lows of the process. The highs are Oh-SO-high, and lows are frustrating. As in baseball, “batting 1000” is rare — well, […]
With the release of our 2014 Agency-Marketer New Business Report, one of the more pronounced takeaways is the decreased tenure of the agency new business director (less than 2 years on average.) What’s behind it? In 2012, 53% of agencies in our survey said their new business director (NBD) was somewhat/very successful. In our current […]