Quality Marketing Lists are a Thing of Beauty

Beautiful lists

Building quality marketing lists had always been the bane of our existence at RSW/US. Not any more.  Not since our launch of RSW/Lists, the first guaranteed accurate, self-service list sales website in the country. We would subscribe to different services and no matter the service, the quality of the marketing lists we’d buy were never…
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Celebrate The Wins: Corporate Responsibility-Focused Brand Strategy Agency Closes Strong

We’re big believers in celebrating along with our clients when we help them close business. As part of that, we’ve created our latest case study and accompanying win video to highlight the path to success. Agency New Business Case Study: Corporate Responsibility and Purpose-Driven Marketing Brand Strategy Agency  You can read the entire case study via the link above,…
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Blogging For Agency New Business-Why You Shouldn’t Question It

I’ve had prospects and clients alike question the efficacy of blogging for new business.  Or just blogging, period. You should be doing it, and here’s why. I spoke with an agency prospect this week who told me about a client he lost the previous year who represented 45% of the agency’s business. You know the…
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Marketers May Seize Back Control But They Still Need Agencies

We’re seeing/hearing more recently about marketers bringing work in-house. We’ve spoken to it on this blog and Digiday has a piece you should read titled Agencies see change ahead as clients take more marketing in-house. The article kicks off with a striking declaration from the P&G marketing chief: “We are now seizing back control”. Oh…
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Five Wins in a Week!

RSWUS Team Photo

Last week was quite a “win” week for RSW/US clients. Five wins for five different clients in one week! And we started out this week with a sixth! As we have matured as an outsourced agency new business development firm, we have gotten better and better at helping our clients move leads forward, preparing our…
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What Are Your Agency’s Biggest Pain Points?

I was pleased to be a part of HubSpot’s latest Marketing Agency Growth Report 2018. They asked me for thoughts on new business and what follows is my submission: One of the questions asked was, “What Are Your Agency’s Biggest Pain Points?” and I wasn’t surprised at the top two answers: finding new clients (60%)…
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Agency New Business-Don’t Send this Email-Part III

Welcome back to Don’t Send this Email! In our past editions, Part I and Part II, we took real emails we received and broke down why they were ineffective. Really ineffective. (As in past posts, I’m not naming names of companies or people, not the point of this exercise.) What is the point? Always be…
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Ad Agency New Business-Agencies Create the Same Problems Their Clients Do

An article in Adweek focuses on the 2018 Agency Productivity Report from Canadian software company Function Point (in partnership with the Agency Management Institute, or AMI) and points out: More than four in 10 respondents said they don’t track their team’s time accurately, and 68.8 percent often face communication breakdowns, which they blame on inaccurate…
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Ad Agency New Business-Married at First Sight

Have you watched Lifetime network’s Married at First Sight? If you’re unfamiliar, the premise is singles, yearning for a life-long partnership, who agree to a provocative proposal: getting legally married to a stranger the moment they first meet. The couples don’t meet until they walk down the aisle and see each other face-to-face, for the…
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