Agency New Business Proposal Timing-How Soon Is Too Soon?

An agency new business topic that consistently comes up is proposal timing, and how soon is too soon. It’s a question we get asked, and the answer is not straightforward. The answer depends on a number of factors, like vertical, service offering and prospect size (in terms of revenue). There are certainly situations where the…
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Is Your Agency Site Built For Tactics Or Problem-Solving?

An Adweek article and a conversation about clients who favor tactics versus problem-solving gave me inspiration for this post. Starting with the article: it’s titled It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy, and it I think most agencies need to read it in order to help…
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Agency New Business-Get Out Of Your Own Way

While the beautiful machinations of Cannes continue to flood Twitter (brands need to find meaning and purpose!  Apparently brands are human beings?), you’re taking care of your clients and working hard to grow your agency. But many of you are getting in your own way. Time to get back to basics. You need a more…
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Agencies Are Experimenting More Than Ever With Tools To Drive New Business

In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence. This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report: Agencies are taking more time…
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2018 Trends In Agency New Business Tools-RSWUS Webinar

Based on our RSW-Mirren New Business Tools 2018 Annual Report, Lee McKnight Jr, VP of Sales at RSW/US, conducts this webinar.  Our goal was to avoid a recitation of the report, and instead give viewers key takeaways and stats on agency usage of tools, what they find effective (or don’t) and ultimately provide a simple,…
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Agencies Say Tool Platforms Have Work To Do

This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media,…
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The Most Critical Criteria For Choosing New Business Tools May Surprise You

We’re kicking off a series of mini-infographics to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. The first, which you can download here, is based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a…
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RSW/US Client Win-Full Service Digital Agency Focused On Entertainment

We’re not big proponents of selling ourselves too often in our blog, but creating content around client wins is a cause for celebration, and you should always take time to take a breath and celebrate the wins. Here’s a client win video our Marcom team created for an NYC client who focuses on the entertainment…
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Thoughts On Pursuing Search Consultants For Agency New Business

Coming fresh off the Mirren New Business Conference, I always come back with several solid takeaways I like to share. This year more than others, we had agencies ask about the efficacy of pursuing search consultants as part of a new business strategy. It’s tricky, because there are obviously some very effective consultants out there,…
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Referrals That Don’t Understand Why Your Services Aren’t Cheaper

HubSpot released a report I was happy to be a part of (Marketing Agency Growth Report 2018), and while I provided a few thoughts in a previous post on the report, one topic I thought was handled deftly was referrals. We’ve spoken to the topic on a few occasions previously, but Jason Swenk brought up a…
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