RSW/US 2017 Thought Leader Survey Report Is Here

Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States…
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Advertising Can Sell But Not Always Instantly

I follow Derek Walker (owner of Brown and Browner in Columbia, SC) on LinkedIn, primarily because he speaks his mind on the industry and typically posits something thought-provoking. Or sometimes just shakes things up, either way, he’s a worthwhile read. In this post, Derek’s talking about the efficacy of an Allstate spot, and as ever,…
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When it’s all really clicking

Move the agency new businss needle

Received this update from one of our clients yesterday and just thought I’d share as their program is really clicking. This client has been with us two years and has seen a number of wins. Like any program, the success of the program takes smart planning, great collaboration, solid value-added nurturing, and persistence on the…
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You Don’t Want To Be The AOR

Blasphemy! You don’t want to be the AOR? Explain. And so I will. In a normal day, I talk to multiple agencies, and a little while back, I had a conversation with an agency principal that stuck with me. He described a client they had: a Fortune 500 company they’d worked with for 3 years…
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Avoiding The New Business Hit And Run

Agency new business often comes in the form of an initial project, and that’s not a bad thing, but agencies don’t often think long-term about avoiding the new business hit and run. What is this new business hit and run you speak of? I can’t take credit for the term, one of our clients threw…
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RSW/US Team Volunteer Efforts In Madeira, Ohio

We don’t post a lot on our company philanthropy efforts here on the blog, we typically save that for our Facebook page, but we are proud of the work that we do throughout the year and wanted to share. We volunteered recently in the city we work in, Madiera, Ohio, and helped mulch and clean…
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Marketing Automation For Agencies-You’ve Come A Long Way Baby

As we did with social media coming off our 2017 New Business Tools Report, over the course of the coming months we’ll bring the spotlight on other categories from the report. In this case, we’re focusing on marketing automation for agencies, or inbound platforms. These platforms were either wholly embraced or eschewed initially- many agencies…
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Make Your Prospects Crave What You’re Selling through Storytelling

We’re excited to have a guest post by Jody Sutter, owner of The Sutter Company, a business development consultancy working with small agency CEOs to activate their natural talents for business development through programs that are easy to embrace and take the agency’s available resources into consideration. You can reach Jody at jody@thesuttercompany.com. (Thanks Jody!)…
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The Two Headed Beast Called Chemistry

Agency Chemistry

I just completed two agency searches on the RSW/AgencySearch side of our business and both really brought to life the importance of two types of chemistry during an agency search. Chemistry as we all traditionally know it – client-agency chemistry is of central importance. If the marketing client doesn’t feel good about you or your…
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