All Your Agency New Business Thought Leader Interviews In One Place

As we bring our Agency New Business Thought Leader Series to a close, we wanted to provide a place to find all six of the interviews our owner, Mark Sneider, recorded with each thought leader. Each interview is below: Michael Gass David C Baker Laurie Mikes Drew McLellan Jody Sutter Tim Williams Thanks again to all…
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Agencies Are Confident In Their Ability To Differentiate-Is It Realistic?

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Drew McLellan is the focus of this post. Drew has worked in advertising for 25+ years and started his own agency, McLellan Marketing…
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Pros And Cons Of Positioning Your Firm Vertically Or Horizontally

I’m pleased to feature a guest post from David C. Baker. one of the thought leaders from our recent report. David is an author, speaker, and advisor to expert marketing firms, helping them make better business decisions. He’s worked directly with 900+ firms and hundreds of thousands have been through his seminars or read his…
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Tips and Tricks from the New Business Pros – First of a Series

New Business Best Practices

We recently had an internal sharing session with our New Business Directors to share tips and tricks used to prospect marketers. We do this every now and then – one of the benefits of having all 40 of us here at our Cincinnati HQ location. It’s a great way to share best practices/that which is…
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What are the top 3 skills needed for new business success?

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Michael Gass is the focus of this post. Michael was the first advertising agency consultant to embrace social media for business development. He’s…
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What’s the Secret to Winning More New Business? Know Thyself.

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Jody Sutter is the focus of this post and she was kind enough to provide us with a guest post on the secret…
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75% of agencies have a new business program-67% are not satisfied with it

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Laurie Mikes is the focus of this post. Laurie is the Chief Operating Officer of Second Wind (www. secondwindonline.com), overseeing daily operations. Laurie…
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Your Proposals-How Much Do You Put Into The End Result?

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Tim Williams is the focus of this post. Tim Williams is one of the leading voices in transformational business practices for agencies. As…
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RSW/US 2017 Thought Leader Survey Report Is Here

Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States…
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Advertising Can Sell But Not Always Instantly

I follow Derek Walker (owner of Brown and Browner in Columbia, SC) on LinkedIn, primarily because he speaks his mind on the industry and typically posits something thought-provoking. Or sometimes just shakes things up, either way, he’s a worthwhile read. In this post, Derek’s talking about the efficacy of an Allstate spot, and as ever,…
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