Social Media & PR: Beyond the No. 2 Pencil


In my previous post, I broke down the voluminous (at least by today’s ADD standards-people don’t read anymore right?)  article from Mashable on the future of the press release and today we’ll focus on what their pros consider the current limitations of social media in the PR context. Question: If the version of social media currently…
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5 Predictions on the Future of the Press Release

PR future

In the last year, we’ve posted on the “demise” of the press release (R.I.P. Press Releases) and on the advantages PR firms have over agencies in taking the lead on social media (Do PR Firms have the leg up in terms of their ability to manage the measurement of social media), so I was excited…
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