11 (Bad) Reasons Your Agency Isn’t Pursuing New Business

bad reasons 2

Over the past month, as I’ve talked to agency principals, I decided to make note of the reasons they gave for not keeping up with new business to that point (hence why they were now talking to me and considering our new business services). Here are several, all real, and all bad, reasons given to…
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Strategic Agency Partnerships – Good When Great

good-to-great

Establishing strategic agency partnerships can be a great thing… If they’re done and presented in the right way. I’ve seen plenty of RFIs where it looks like the partner is really just an add-on to “check the box” of having the chops in the digital space, or social space….or whatever might be lacking from an…
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Salesforce Most Used Agency CRM and Excel Is Second-Here’s Why.

Salesforce

In this brief video as part of our “New Business Tools” series,  Director of Business Development Lee McKnight Jr. looks at CRM platforms. Agencies are finding value in Salesforce, with it coming in first as most-used CRM in our survey report, but Microsoft Excel comes in at number two. Interesting, because Excel isn’t a CRM,…
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Hospital Marketing & Advertising Needs to Change

Hospital marketing & advertising

Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing & advertising needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and no longer is it good enough to simply talk about features when trying…
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RSW/US Agency New Business Tools 2014 Webinar Available Now

Slideshare-Webinar

Our 7-17-14 Agency New Business Tools 2014 Webinar is available to view here now, with our accompanying deck on SlideShare here. In the “RSW/US-Mirren 2014 New Business Tools Webinar,” RSW/US Director of Business Development Lee McKnight Jr. digs into report results and provides comparisons, perspective and insight into nine new business tool categories agencies are…
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Starting Your Own Agency-One Woman’s View From The Inside

Miranda

Miranda Warren and Adam Arriola founded their agency VIA in March 2014.  Shortly after, Miranda wrote a post about what the experience of starting your own agency from scratch entails. I’d met Miranda the prior October at the BOLO 2013 conference and after I read her post, I wanted to share it on our blog. Many…
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The Agency of the Future Brought Me Back to the Past

Agency of the Future

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but…
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4A’s Is Most-Used Tool For Agency New Business Research

New Business Research

  From the RSW/US-Mirren 2014 New Business Tools Report, agencies we surveyed chose the 4A’s research services as the most used new business research tool. So for this brief video, we asked Marge Morris, VP, Research Services at 4A’s and Marsha Appel, Senior VP, Research Services this question: “What is the most underutilized functionality of…
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When Agency New Business Goes Bad (only sort of)

Business mixed emotions

I’ve been running the RSW/US business for the past 9 years and while we’ve certainly met with our share of successes, we had a couple of firsts this year that we look at with mixed emotions. We’ve had a lot of clients win a lot of business, but never before have we had a client…
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