Snail Mail-Why you Need To Use It For Agency New Business

Agency New Business

For the majority of our agency new business programs at RSW/US, we use some form of mailer to kick off each monthly prospecting wave. Those mailers, as you might expect, vary wildly in their design, but across the board they’re all designed for marketers who have very little time (which is all of them)-so they…
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Ad Agency Pharmaceutical Prospecting-An RSW/US List Building View

Pharmaceutical Prospecting

When we’re building a prospecting list, the pharmaceutical and biotech sector can present unique challenges. A bit of perspective: in 2012, the pharmaceutical industry spent 27 billion on drug promotion. One can easily imagine that number will grow as our world population ages. So what are the challenges building a pharmaceutical prospecting list for our agency clients?…
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Your Prospects Are Clueless And That’s A Good Thing

Clueless-2

Several articles caught my eye recently and both will be helpful to your new business strategy. First is CMOs: Social Media Key, But We Are Clueless. The title alone shows where opportunity lies for the right agency and there are some prime stats on big data and the inability of CMO’s to analyze it with…
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RSW/US Client List Building-How Does It Work?

Cory-2

When we’re at shows or  in conversations with interested agency prospects, we’re often asked about the day-to-day of our List Building/Operations teams. To that end, Dave Beyer, list builder on the operations side of things at RSW/US, sat down with Cory Esselman, our newly minted Group Manager, for a brief interview about his job. D: So Cory,…
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RSW/US 3/6/14 Webinar-Agency of the Future and Implications for Marketing Agencies

agency of the future

This RSW/US webinar is based on data from our latest survey report and the question we asked Marketers: “What does the agency of the future look like?” RSW/US Owner & President Mark Sneider covers Marketer responses to the “Agency of the Future” question within an ad agency new business context, including direct quotes from Marketers,…
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Show Prospects How Much You Value Your Current Agency Clients

Prospects

Guest post by Peter Gerritsen, President, Taan Worldwide, one of the world’s oldest and most successful networks of carefully selected independent advertising & communications agencies. I was taught early on in the business to do my best to keep clients separate. Treat each like they are the only one. Over the years, I’ve come believe the…
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RSW/US Video-Sick Of Hearing About Inbound Yet?

Inbound

“Inbound,” “thought leadership,” “content” – buzzwords that continue to carry over from last year in regards to agency new business. The process undoubtedly presents large challenges for many agencies, predominantly due to time constraints, uncertainty in how to create content and difficulty in creating a consistent process. In our latest survey report (2014 RSW/US Ad…
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Agency New Business Tip-Anchor the Case Studies on Your Site

Anchor

Putting case studies on your agency’s web site is a sound strategy for agency new business—and can give prospects an immediate sense of what you can deliver. However, agencies often place these on a dynamic slider that has a generic page designation, usually something like: agencyname.com/case-studies. Placing all of your work online in this way…
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Ad Agency New Business-Ditch the Pitch

Ditch

We tell this to clients all the time—Ditch The Pitch. Here are 5 essential ad agency new business strategies on how to fill the gap when it’s time to go without the pre-prepared script: 1. Think Input before Output Listen and let prospect’s words and actions reveal what they care about. This can be the guide…
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New Business Big Fish? You’re Gonna Need A Bigger Boat

New Business

You have a stable of clients, some you love, some, let’s face it-are a pain in the ass. (Gotta’ love them.) Cumulatively they pay the bills, but you need bigger clients. You need those two or three that will do more than just pay the bills. Fast forward to 6 months later: you’ve been pursuing…
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