What is a qualified agency new business meeting?

Qualified

A new business director at an agency asked me this week if we had any posts on qualifying prospects. And while we touch on the subject often, short answer was, interestingly, no. It is a particularly important agency new business question, and one you should define within your own firm. You might be surprised to…
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Finally, a Reason to Outsource Agency New Business

the-future-is-now

In this week’s Adweek, Andy McMains features our latest survey that in part, warns of the challenges facing marketing Agencies as we look ahead over the next 5 years. The article, titled “Survey Predicts a Bleak Future for Agencies”, highlights Marketer and Agency responses to an open-ended question in the survey which asks: What will…
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Ad Agency New Business-Is Your Agency Irrelevant?

Ad Agency New Business

In a recent Ad Age post, the CCO of DDB Worldwide, Amir Kassaei, laid out three ways to fix what he called the “flawed agency model.” The first fix he posits: ‘Recognize we’re not in the ad business.” Without getting off track as to how this relates to ad agency new business, one vital point…
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10 Agency New Business Questions for Joe Saracino

Joe Saracino

Following is the fourth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Joe Saracino from the Erwin Penland agency in Greenville, South Carolina to…
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The Key Ingredients To Masterful Ad Agency New Business

Ad Agency New Business

A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue…
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Ad Agency New Business-How Much does Spec Creative Really Cost you?

mary-lynn

Following is guest post from Mary-Lynn Bellamy-Willms, CEO of FunctionFox, the maker of the leading time and project management software, TimeFox.  Having been in the advertising business for over 20 years, and in the time and project tracking business for over 10 years, I’ve learned a few lessons. In fact more than a few, but unfortunately, some…
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New Book Offers Knock Out Social Media Advice for Marketers and Agencies

Social Media Advice

Getting social media right is tricky for any business. The variety of platforms can be dizzying, and it’s hard to tell whether your posts should be designed to sell, or simply increase brand awareness with fans and followers. For anyone who feels like their social media strategy is more hit and miss than they would…
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RSW/US Agency New Business Thought Leader Interview with Tim Williams

Tim Williams

We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Tim Williams of Ignition Consulting Group. Ignition Consulting Group is the leading knowledge hub for marketing communications professionals devoted to helping marketing firms create and capture more value. In this video, RSW/US owner and President Mark Sneider talks with Tim about the…
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RSW/US Agency New Business Thought Leader Interview with Jay Baer

Jay Baer

We continue our RSW/US Agency New Business Thought Leader Video Series with Jay Baer. Jay is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. He’s also the founder of http://convinceandconvert.com and host of the Social Pros podcast. We first saw Jay speak at the BOLO…
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