RSW/US Video: 10 Reasons Why Social Media Isn’t Working For Agencies


  Following on the heels of our first webinar, based on our most recent survey results from “Changes in Social & Digital Media (2009-2012),” RSW/US Owner and President Mark Sneider focuses on a specific finding in this follow up video. That finding: only 30% of agencies say social media is effective for their new business process.…
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RSW/US Social Media Webinar Now Available!


Thanks to all who attended this week’s webinar on the changes in social/digital media since 2009.  Great turnout…with agencies from all over the country.  Appreciate the kind feedback and follow-up questions that were sent to me after the presentation. This short, 30-minute webinar is now available on our site @Webinars. The webinar is broken down…
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Is Your Agency New Business Content Way Off-Key?

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Post by RSW/US Director of Communications and Analytics Carolyn Parker As Director of Communications and Analytics here at RSW/US, I am opted in to literally hundreds of e-newsletters, RSS feeds, groups, and social media channels. I follow them daily to see what’s trending across virtually all industries, as well as tracking thought leaders in the business and…
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RSW/US 2012 Webinar Series-View All Four Webinars Now


  We’re excited to announce our third annual Webinar Summer Series, “View from the Marketer’s Eye.” Below is a schedule and registration link for all four no-cost webinars. We encourage you to Tweet during each webinar with hashtag #RSWUS. Thanks!   #1 -Thursday, 7/09/12, 12PM EST: “A Perspective On Changes in Social & Digital Media…
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Agency New Business: Don’t Be A Swim Noodle


Let’s talk about vacations for a minute. (I’m guessing from many of you reading this, there are some blank stares at their mention.) If you go the beach, one thing you’ll always see-swim toys of every variety. The stores and roadside stands are everywhere, offering up swim noodles, boogie boards and other fine swim products.…
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Evergreen Content And Why You Need It For Agency New Business


Post by RSW/US-Digital/Marketing Team Member Marisa Becker I read a lot of blogs in my role at RSW/US as I go about finding compelling content to use in our electronic outreach efforts. And I’ve also seen a dearth of advice for bloggers– how to optimize your blog for search engines, how often you should be blogging,…
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Witness The Insanity: Agencies, Social & New Business


Post by RSW/US Director Of Business Development Lee McKnight Jr Continuing with thoughts on our latest RSW/US survey, Changes in Social Digital Media (2009-2012)(download here), one stat I find particularly strange. From the survey: Agencies are increasing their use of social media as a tool for agency new business prospecting with 87% of Agencies stating…
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In Agency New Business, Who Wins?


Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of…
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Agency New Business: A Mediocre Prospecting Email Dismantled

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I received a prospecting email recently from a company vying to get my attention. They did that, but for all the wrong reasons. Below is the email, and I’m going to give you 6 reasons why, as you’re out there prospecting for agency new business, you shouldn’t send an email like this: Hope all is well. If…
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