Don’t Fall Down the Agency New Business Rabbit Hole Without a Plan

Alice 2-11-25-11

Guest post by RSW/US New Business Director Kris Klopp If you don’t know where you are going, any road will take you there – Lewis Carroll Developing a new business development strategy can be an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you…
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Your Agency New Business Content: 57 Channels & Nothing On?


I was originally led to the Content Marketing Institute (CMI) site in a discussion with an agency principal and I would recommend it as reading that will help boost your agency new business content efforts, and one post specifically, The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough. The first half of the post delves…
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Don’t Be That Agency with the Black Bar Hiding Your Face


Guest post by RSW/US New Business Director Kris Klopp There is a women’s fashion magazine that used to post photos of Fashion Do’s and Don’ts, highlighting some good and some not so good fashion choices. On all of the dreaded “Don’ts” faces, they used a big, black bar over the person’s eyes to obscure your…
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Happy Birthday To RSW/US! 6 Years today:11-11-11


I’m a big fan of Birthdays. Yes, I’m one of those people. Today is our 6 year anniversary (on 11-11-11, kind of cool). A very big thank you to our clients, obviously would not have gotten this far without you. Congratulations to the RSW/US team and to our fearless leader Mark Sneider! From humble beginnings on…
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Your Terrible Ad Agency Collateral-What To Avoid

Diarrhea of the Messaging

A post in the Harvard Business Review (How the Rift Between Sales and Marketing Undermines Reps) has several effective tips relative to new business, and specifically, for the purpose of this post, agency collateral, often the bane of agency new business. What does the messaging look like, how long or short, is it worth doing at…
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Come On Down – Is the Price Right?

Come on Down

Guest post by RSW/US New Business Director Kris Klopp After you’ve prepared a quote on a project for a client, or prospective client, do you ever feel like you’re waiting to hear the Price Is Right announcer say “come on down!”? I’ve had the chance to see many quotes/proposals prepared by a variety of agencies.…
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Traditional, Digital & The Talent Gap

buy the thing

In our last two survey reports, the most discussed findings centered around marketers looking for digital firms to expand beyond their digital realm and traditional agencies focusing on acquiring or honing their existing digital chops. An interesting article in the Media and Advertising section of the New York Times added another dimension to our findings…
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A Marriage Made in an RFP


Guest post by RSW/US New Business Director Kris Klopp You may have heard, After 72 days of matrimonial bliss, Kim Kardashian is apparently filing for divorce from her husband, Kris Humphries. And in other news, water is still in fact wet. In moments such as these, it’s best to look at what went wrong so…
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RSW/US Puts Its Agency New Business Money Where Its Feet Are


This past year, we made the decision to give back to those less fortunate in their community and across the country and established an internal philanthropic team. Beginning October 28, we’ve embarked on what will be an annual drive with an organization called Soles4Souls, with the drive ending November 11th. Our Philanthropy Director, Ashleigh Ress,…
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Your Biggest Agency Client, Gone-Bouncing Back From The Nightmare Scenario

Cash 2

There are several reasons agencies comes to us to handle their new business program: time/clients always coming first, can’t find a good salesperson internally who gets it and no new business structure or strategy-to name a few. There’s another as well-that agency client who accounts for a large, sometimes very large, percentage of your overall…
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