The 4 New Business Tools Your Agency Needs to Succeed

A follow up to my webinar focusing on our recent survey report, The Definitive Guide to New Business Tools. We featured 12 platforms/tools in our report that agencies use to further their new business efforts. In my webinar, I discussed the 4 that agencies must use, keeping in mind time constraints, budget considerations and content…
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Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Now!

2013 Mirren-RSW/US Definitive Guide to New Business Tools

Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Here While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective. And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook,…
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I Miss Naughty Blogs-Musings On The Stale Agency New Business Blog

Agency New Business Blog

Do you remember when blogs were naughty? When you read a blog secretly at your desk, with a spreadsheet open that you could alt-tab to quickly, just in case you heard someone walking by? When getting caught reading a blog at your desk was like getting caught reading about Kim and Kanye on TMZ at…
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2013 RSW/US Agency New Business Webinar Series Begins June 13

Agency New Business Webinar

Register here for our first agency new business webinar of the 2013 series, The Definitive Guide to Agency New Business Tools Webinar In the first webinar of our 2013 RSW/US Summer Series, RSW/US Owner and President Mark Sneider discusses the most significant findings from our recently release report, The Definitive Guide to Agency New Business…
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Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will…
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Agency New Business Discussion with Omnicom Agencies

I had the good fortune of speaking with 15 Omnicom agencies last week in San Francisco.  Most in attendance were the heads of their respective agency’s new business efforts. I was asked by Mike Goefft of Doremus to offer some perspective on agency new business that could be of benefit to their initiatives. Agencies in attendance…
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Ad Agency New Business-Suppress That Urge To Talk About You

Ad Agency New Business

I had a friend and new business director at an agency ask me to take a look at a recent email he sent to a prospect. Appreciated the ask and a good email all around, a few things here and there I thought might improve it, and it inspired this post. While his email was…
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Ad Agency New Business-When To Say No & When To Follow Your Gut

Ad Agency New Business

We were a sponsor at the Mirren Business Development conference this week-a great ad agency new business conference this year, as in past years. I particularly enjoyed Barkley EVP Jeff Fromm’s (@JeffFromm) presentation, discussing how he realigned Barkley’s new business strategy after losing a major client a few years ago. I’m not doing his presentation justice, but he had several insights, one…
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Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth

Client Agency Relationships

Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get in the way of that relationship from both the agency and client side. The article…
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The Sweet Stubbornness of A New Business Director: A Success Story

New Business Director

Ah, how nice to bask in sweet success!  This New Business Director just finished scheduling a meeting for a client at the National Hardware Show in Las Vegas next week (5/7 through 5/9/13). Did I say Sweet Success?!? Yes, as I look at my records of the reach out to this particular prospect there are…
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