Social Media and Agency New Business-Is Twitter The New Voice Mail?

Social Media and Agency New Business

In an internal RSW/US sales meeting a few weeks ago we were talking social media and agency new business, and one of our salespeople mentioned Twitter becoming the new voice mail. Interestingly, a recent NPR conversation (Social Media Advice: Are Voicemails Verboten Or Not?) with Baratunde Thurston, former digital director at The Onion, spoke to…
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RSW/US Video-What Ad Agency Criteria Matters Most to Marketers?


We’re talking briefly about the results from our latest agency new business survey, and specifically on a series of questions from the team at Adweek, exploring What Ad Agency criteria matters most to marketers when reviewing agencies.   Transcript: Marketers: Ad Agency Ranking Criteria Lee McKnight, Director of Business Development for RSW/US, a full service,…
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What Good is Content Marketing Without a Plan-5 Steps For Agency New Business

Content Marketing

When talking content marketing, a new agency client can instantly win me over with just two little words: Editorial calendar. Obviously, there are practical reasons. As I plan out content production schedules for these agencies’ value-added email campaigns, it helps to know now what content will be ready for me in three months. So yes, I’ve been…
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RSW/US Agency New Business-Digital Agencies A Threat To Traditional in 2013?


Lee McKnight, Director of Business Development for RSW/US, talks briefly on the results from the Agency New Business 2013 RSW/US Agency-Marketer Business Report. In this video we focus on the impact of digital agencies in 2013 and a question we’ve posed over the past several years: what, if any, threat digital firms pose to full…
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Your Agency New Business List and Beer-Quality Counts

List and Beer

When I was approached to write a post for the “ANB” Blog, I knew I would focus on the topic of agency new business list building and cleaning. That is, after all, what I do. I started thinking about what angle I would take and it suddenly occurred to me: beer. Don’t worry, my logic…
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Agency Specialization and New Business-RSWUS Video

Agency Specialization

We’re focusing today on agency specialization-a hot topic and an important one. Video Transcript: I’m Lee McKnight, Director of Business Development for RSW/US, we’re a new business We are a full service, outsourced business development group that works solely with Agencies win new business by finding qualified leads, setting meetings on our agency clients’ behalf,…
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Agency Selection Criteria-How Important Is Cost to Marketers?


In our 2013 Agency-Marketer Business Survey, we assessed agency selection criteria.  We wanted to find out how important different variables were in their decision making process when selecting a new agency. We asked agencies the same question – relative to what they thought marketers were using and what they thought they SHOULD be using. Interestingly,…
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Your Fickle Marketer-Agency Relationship (Warning-Your Head May Explode)


One feature I particularly like about our surveys are the open-ended comments we include from marketers, and in our most recent report, we included 4 pages of comments from Marketers, all of which highlighted the ever fickle Marketer-Agency relationship. in the survey, Adweek provided us with the following question: What amount of an agency’s business must be focused…
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