Celebrate The Wins: Corporate Responsibility-Focused Brand Strategy Agency Closes Strong


We’re big believers in celebrating along with our clients when we help them close business.

As part of that, we’ve created our latest case study and accompanying win video to highlight the path to success.

Agency New Business Case Study: Corporate Responsibility and Purpose-Driven Marketing Brand Strategy Agency 

You can read the entire case study via the link above, but a bit of background to lay the groundwork: This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on corporate responsibility and purpose-driven marketing.

In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.

Our client has closed two pieces of business. One with a global leader of IT, Technology and Industry solutions, with four additional projects in planning, and another with a multi-national professional services firm.

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.