Entries by Lee McKnight Jr

3 Takeaways Ep19 – Traditional Blogging Alternatives To Help You Drive Agency New Business

Content creation will help you get more new business. You’re probably tired of hearing that. Understandable. But the fact is, websites with blogs get 55% more traffic*; however, creating content doesn’t have to mean traditional blog posts. So for your 3 takeaways, here are alternatives to traditional blogging you may not have considered. (And keep […]

How Is The In-House Agency Trend Affecting Your Firm?

Marketing Charts released an article on our latest 2019 New Year Outlook Survey titled Agencies’ New Business Worries Spike. While we always appreciate the press, it is a bit gloom and doom.  They quote our stats around agencies thinking it will be more difficult to win business this year, in-house agencies increasing and marketers consolidating […]

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2019 RSW/US New Year Outlook Webinar

Building on the release of our 2019 RSW/US New Year Outlook Survey Report, Mark Sneider, Owner/President at RSW/US, covers the most notable highlights in this 2/14/19 webinar. Mark talks the state of finding and winning agency new business, roster consolidation trends, client perceptions of agency ROI, and traditional ad spend expectations from agencies and marketers. […]

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Percentage of Marketers Looking For Specialty Agencies Drops For First Time In 5 Years

From our 2019 RSW/US New Year Outlook Survey, an interesting stat: for the first time in five years of our survey, the desire for specialist agencies dropped. And dropped 7%. OK, the sky is obviously not falling, 64% of marketers told us they’re looking for a level of specialization from the agencies they work with, […]

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How Agencies Manage New Business And Two Ways To Beat The 18 Month Curse

In our latest report (2019 RSW/US New Year Outlook Survey), one section delves into Management and Effectiveness of New Business Programs, and we asked agencies the question, “How Are You Managing New Business at Your Agency?” Per the graph below, 45% of agencies told us they managed the process without a new business director and […]

Download The 2019 RSW/US New Year Outlook Survey Report Now

We’re excited to announce the 8th annual RSW/US New Year Outlook Survey Report-available to download now! Topics explored include the biggest challenges facing marketing agencies (as seen through the eyes of marketers and agencies), spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see […]