Entries by Lee McKnight Jr

Sprint Like Swensons For Your Prospects

Several of us here in the office made a day trip to Akron, OH for a meeting, and a member of our team (nice recommendation, Steve) suggested we have lunch at a local/regional favorite, Swensons Drive In. Their tag line is “America’s Best Cheeseburger”, a lofty claim to make, to be sure.  Apparently, Forbes said […]

A Different Agency New Business World

I attended a presentation from new business leaders at their respective agencies, and there was an interesting dichotomy between the individuals on stage and in the audience. The five on stage all worked at agencies that were part of major holding companies.  The audience, conversely, as shown by a show of hands in response to […]

3 Takeaways Ep19 – Traditional Blogging Alternatives To Help You Drive Agency New Business

Content creation will help you get more new business. You’re probably tired of hearing that. Understandable. But the fact is, websites with blogs get 55% more traffic*; however, creating content doesn’t have to mean traditional blog posts. So for your 3 takeaways, here are alternatives to traditional blogging you may not have considered. (And keep […]

How Is The In-House Agency Trend Affecting Your Firm?

Marketing Charts released an article on our latest 2019 New Year Outlook Survey titled Agencies’ New Business Worries Spike. While we always appreciate the press, it is a bit gloom and doom.  They quote our stats around agencies thinking it will be more difficult to win business this year, in-house agencies increasing and marketers consolidating […]

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2019 RSW/US New Year Outlook Webinar

Building on the release of our 2019 RSW/US New Year Outlook Survey Report, Mark Sneider, Owner/President at RSW/US, covers the most notable highlights in this 2/14/19 webinar. Mark talks the state of finding and winning agency new business, roster consolidation trends, client perceptions of agency ROI, and traditional ad spend expectations from agencies and marketers. […]