Entries by Lee McKnight Jr

RSW/US Ad Agency New Business Round Up-September

We’re putting a spotlight on some of the posts, interviews, or articles that caught our RSW eye-all centered around ad agency new business-it’s the RSW/US Ad Agency New Business Round Up-September . The US Ad Industry Will Grow 5% in 2023, According to a New Forecast Agencies could use some good news around growth. some […]

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RSW/US Ad Agency New Business Round Up-July

We’re putting a spotlight on some of the posts, interviews, or articles that caught our RSW eye-all centered around ad agency new business-it’s the RSW/US Ad Agency New Business Round Up-July . A Blessing and a Boogeyman: Advertisers Warily Embrace A.I. Yes, more on AI, but this article provides more detail than your typical, AI […]

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RSW/US Ad Agency New Business Round Up!

This is the RSW/US Ad Agency New Business Round Up! We’re putting a spotlight on some of the posts, interviews, or articles that caught our eye-all centered around ad agency new business. (Click on each title to view the original article.) Experts Share How to Use Video Marketing to Upgrade Your Advertising Strategy Agencies consistently […]

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Wondering Why Your New Business Efforts Aren’t Effective?

Wondering Why Your New Business Efforts Aren’t Effective? I can throw out several potential reasons: no consistency, no plan, no one owns the effort, to name a few. These are all valid reasons and I don’t mean to diminish their importance with a quick list, but recently, I’ve seen several patterns reoccur across multiple firms […]

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Two Ways To Beat The Dreaded Ad Agency New Business Director 18 Month Curse

In the graph below (which you can find in our survey reports) 45% of agencies told us they managed the process without a new business director and 41% said a new business director within the agency leads the effort. In our 3 Takeaways video series, we discussed the topic (Agency New Business Directors-The 18th Month […]

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Why Ad Agencies Don’t Like To Self-Promote

The answer to “Why Ad Agencies Don’t Like To Self-Promote” is rooted in good intentions, and it’s completely understandable. There’s a reason the phrase “shameless self-promotion” exists-agencies feel like it’s unseemly, for lack of a better word. And in some cases (even with all the craven social media self-promotion out there), it is. There’s nothing […]

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8 Marketing Technology Stats To Help Ad Agencies Boost Client Retention [Data]

Organic growth and client retention are top of mind for ad agencies and they’re topics, along with marketing technology, we’ve discussed recently as well. Along those lines, we just released our latest survey report, which you can (and should) download here: RSW/US 2021 Marketing Technology & Agency New Business Tools.  As we point out in […]

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What Your Agency Prospecting Brand Is And Why You Need It {Data} 

To get more new business, you need to think of your agency as a brand, in all your touches, but not in the traditional way, I’m talking about your prospecting brand.  First, a bit of explanation.  Your traditional brand vs. your prospecting brand When I say “traditional” agency brand, I often hear agencies talk about their philosophy, […]

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2 Reasons Your Agency Can’t Ignore Outbound Right Now [Data]

I’m going to give you 2 reasons your agency can’t ignore outbound right now, but first, a quick table set. If there’s anything agency leaders know, it’s the cyclical nature of the industry.  Certain trends ebb and flow like the tides, for example, this sound familiar?  “This year, we’re moving everything in-house.”  (Next year) New plan! We need an agency.  (Mid-Year) We need multiple agencies.  (End of Year) OK, we […]

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You’re in the pitch. Do you have a plan to win it?

We’re pleased to have Jody Sutter guest posting for us on the topic of the pitch. Do you have a plan to win it? Jody Sutter is a business development expert and the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy.   She helps them generate revenue […]

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