We’re going to talk three ways to look at how to land and expand, and how it ties into your overall new business strategy. Organic growth is one, if not the biggest profit driver for your agency, yet so many struggle with it. Welcome to “3 Takeaways”, your agency new business video series where we focus on one new […]
In this three takeaways, we lay out 3 examples of how agencies with a horizontal positioning that targets multiple verticals, can achieve better prospecting focus and drive more new business, Hey, welcome to “3 Takeaways”, your agency new business video series where we focus on one new business category and give you three takeaways to help improve […]
Two Secrets For Writing Engaging Agency New Business Content We recently had a client come to us as they plan an internal review of their agency communications, and they asked several salient questions across categories and disciplines relating to new business. One of those was a question I wanted to share, because agencies ask some version of it often: What blog post subjects seem to be […]
As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet. 63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”. Interestingly, last year in […]
We’re continuing with our third and final episode, Optimism & A Few Reasons To Have It , based on our 2020 Agency New Business Report, which you can download below. In our first two episodes, we had some sobering stats around new business so far in 2020, but there are reasons for optimism looking forward. For today’s […]
2020 Agency New Business Report – Part 2: Small Agencies Have Work To Do We’re continuing from our last episode based on our 2020 Agency New Business Report, which you can download at no cost at the URL at the end of this post. In that episode we talked new business success and opportunities, what that looked like, and in this episode, we get […]
While COVID-19 initially disrupted new business efforts this year, small and mid-sized agencies see some key advantages over larger firms, as taken from our annual RSW 2020 Agency New Business Report: Perspective On The Agency New Business Environment, 2020 and Beyond. This is the 10th year of the survey and we present comparable data available […]
For this post, I want to give a shout-out-to all of you in the new business trenches, every mighty salesperson, whether you’re a new business director or a partner at your firm. It’s no newsflash to point out that this business is hard. A short, entertaining story to illustrate my point (at my expense): When […]
Some agencies, in regards to their new business program, have a mindset that first meetings with a prospect should be solid gold and close fairly quickly. Those agencies tend to have three things in common: they’re 1) erratic in new business strategy, 2) hire and fire new business personnel fairly often, and 3) are generally […]
RSW Agency New Business Website Series, Pt. 3: Minding Your Website Analytics Without Going Down the Rabbit Hole Welcome to the 3rd installment of our series around agency new business websites, in this post, we’re talking website analytics. If you haven’t yet, this series provides further context around our latest eBook, A Guide To Help […]
