Entries by Lee McKnight Jr

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Percentage of Marketers Looking For Specialty Agencies Drops For First Time In 5 Years

From our 2019 RSW/US New Year Outlook Survey, an interesting stat: for the first time in five years of our survey, the desire for specialist agencies dropped. And dropped 7%. OK, the sky is obviously not falling, 64% of marketers told us they’re looking for a level of specialization from the agencies they work with, […]

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How Agencies Manage New Business And Two Ways To Beat The 18 Month Curse

In our latest report (2019 RSW/US New Year Outlook Survey), one section delves into Management and Effectiveness of New Business Programs, and we asked agencies the question, “How Are You Managing New Business at Your Agency?” Per the graph below, 45% of agencies told us they managed the process without a new business director and […]

Download The 2019 RSW/US New Year Outlook Survey Report Now

We’re excited to announce the 8th annual RSW/US New Year Outlook Survey Report-available to download now! Topics explored include the biggest challenges facing marketing agencies (as seen through the eyes of marketers and agencies), spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see […]

2019 RSW/US New Year Outlook Survey Is Live

It’s one of our most downloaded reports-the 2019 RSW/US New Year Outlook Survey Is Live and your help in taking it would be greatly appreciated. You can take it here. This short, 5-minute survey asks questions about marketer spending, data/analytics expectations of your clients, new business readiness, and your thoughts relative to the single biggest […]

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64% Of Agencies Are Unsatisfied With The Success Of Their New Business Program

In our 2018 Agency New Business Thought Leader Survey Report, Jason Parks, EVP/Managing Director at Barkley asked the following question: Are you satisfied with the success of your new business plan/program? As my post title points out, 64% said no. And Jason also asked, “Why do you feel the program has been a success or […]