RSW/US/Second Wind: Agency New Business Survey-Initial Responses

Pie chart web

We’re continuing to look at the results of our most recent new business survey we co-sponsored with Second Wind and wanted to take a look at some of the responses so far, specifically those referring to agency social media use. We’ll start with a mention from @robleavitt via Twitter: “@RSWUS – nice work on the…
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A Cringe-Inducing Ad Agency New Business Tale: They Didn’t Qualify

  Some of the best ideas for posts come from the agencies we talk to every day. A recent case in point: this week I was discussing a few facets of ad agency new business: agency specialization, prospect qualification and agencies being able to “walk the walk.” As the story goes, this agency had several…
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Planning for Ad Agency New Business Prospecting

plans

I assume you establish year long plans for your clients. You need to do the same for yourself. We are in the begining stages of planning for all of our agency client programs. Something we started three years ago. Prior to this, we wouldn’t think as strategically and wouldn’t operate with enough long-term focus to…
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Prime Ad Agency New Business Real Estate-Don’t Waste It

I was very appreciative of an email I received this week from an agency we aren’t currently working with, asking our opinion on an urgent opportunity. They had the chance to advertise in a particular section of their regional business journal, a prime full-page spot that a competitor had held for a decade. Given the…
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Ad Agency New Business Development And Why You’re Giving Up Too Easily

Giving up

In an insightful post by John K Thompson on the Chief Marketer blog called To Avoid Overload, Engage Your Audience, John begins by pointing out the all-too-many outlets of information available to us. Too many twisty knots of overloaded information confusion, and not the filters to hand me what I need when I need it. Too…
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An Ad Agency New Business Secret

secret

We talk a lot about consistency of outreach on this blog – and, well, to anyone who will listen in regards to agency new business. We were speaking with a potential client recently about our services and specifically the need to reach out with value. He wondered aloud what that “something of value” was; that…
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Ad Agency New Business-You’re Here to Help, Not to Sell

We love having your here

I read a great post on Mike Myatt’s N2Growth blog titled Stop Selling and Add Value recently and wanted to share it. I know the title of my post is a bit kumbaya, but it’s the way we (at RSW/US) represent and reach out on behalf of our clients and if you’re handling new business…
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