Tools From MarTech West You Should Be Aware Of

A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country.

They have a sister conference coming up this Fall out East.  Well worth checking out.

For marketers, marketing technology matters because it’s going to make them more efficient, operate smarter, and ideally create monetary efficiencies in the process.

For agencies, marketing technology matters for all the reasons above, plus it’s a necessary place for you to be.

Your clients either do or will expect you to help lead them so they make the right choices for their business.

So regardless of what side you sit on, here are five of the more interesting/effective tools I learned about as I traveled to all 80 exhibitor booths at the show, with a brief description of each from their site.

(Of note, I am not being paid to endorse these platforms:)


Vyaker helps make the task of routing leads to sales people easier.  They offer a range of tools and technologies to solve the most complex lead routing challenges, and offer data standardization, fuzzy matching software, and lead segmentation.

Their solutions are built with APIs to help sales teams leverage everything their platform has to offer.


VWO is an all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

With the VWO platform, features like Surveys, Heatmaps, and Visitor Recordings can be done without having to rely on multiple tools.

It quickly allows prototyping and testing of new ideas, features and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site makes work highly efficient, and the ability to reverse those same changes instantaneously is equally as useful.


Alyce is a new AI-powered platform that gives businesses an easier and more effective way to select and send gifts to prospects, clients and other corporate contacts.

Alyce uses AI to match your gift recipient to the perfect gift for them and has more than 30,000 potential gifts to choose from.

It takes into account relevant social data and your business’s goals to select a gift that’s personalized to each individual. The recipient receives a notification that they’ve received a gift, at which point they can accept, choose another gift or even donate the money to charity.


Currnt is the world’s first knowledge network connecting professionals and companies to understand and advance the rapid market and technology trends shaping our world.

Their technology is used by thought leaders and brands to connect people by their authentic passions around the globe, host curated and facilitated dialogues, and produce actionable insights that impact change.


Voicify’s Voice Experience Platform allows marketers to engage with their customers on a deeper and more personal level. Voicify’s Voice Content Management System ™  (Voice CMS ™) allows brands to rapidly deploy voice experiences across any voice assistant device and easily maintain the content.

So that’s what I’ve got.  There were plenty of other great platforms on the floor.  If you’ve got the time, it might be worth checking each of them out.

Here is a link to the sponsor’s portion of MarTech West’s website.

Happy shopping!  And stay ahead of the technology game!  Your business depends on it!

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.