We at RSW/US celebrated our 15th birthday this past week! 15 years of helping marketing service firms find and win new business. Been quite the ride for sure! Recession. Recovery. The Digital Coming of Age. Data and Analytics. Marketing Technology Explosion. In-House Agencies. Big Consulting Firms. Rise in Independents. Social Media Evolution. I’m dizzy just […]
In a recent consulting engagement with an agency in the Southeast, I reviewed several of their agency new business processes: pitching, presenting and proposals, including RFPs won and lost. I had them present a recently lost pitch to help me get a complete look at how they manage the development of their content for new […]
A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East. Well worth checking out. For marketers, marketing technology matters because it’s going to make them more efficient, operate smarter, and ideally […]
I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show. I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]
Building quality marketing lists had always been the bane of our existence at RSW/US. Not any more. Not since our launch of RSW/Lists, the first guaranteed accurate, self-service list sales website in the country. We would subscribe to different services and no matter the service, the quality of the marketing lists we’d buy were never […]
Last week was quite a “win” week for RSW/US clients. Five wins for five different clients in one week! And we started out this week with a sixth! As we have matured as an outsourced agency new business development firm, we have gotten better and better at helping our clients move leads forward, preparing our […]
We just introduced a new self-service marketing contact list offering called RSW/Lists (www.rswlists.com). All contact information is verified every 90 days, making it one of the cleanest, if not the cleanest in the country. We built up the list completely separate from any of our client programs for the purpose of helping agencies work with […]
In our 2018 RSW/US New Year Outlook Report, we unearthed a significant shift in the market that might have bigger, full-service shops concerned. Today, more so than years past, marketers are looking to fill specialty talent voids left by their roster shops at what could be considered an aggressive pace. In 2013, only 47% of […]
2017 is shaping up to be a pretty decent year…comparatively. In 2014, the enthusiasm for agency new business hit a low of 19%. Only 19% of agencies believed that the year had brought them more opportunities than the previous year. In 2016, the enthusiasm meter ticked up quite a bit. 31% of all agencies that […]
I sent the email below to a client after hearing they attained an initial project and thought I’d share my response to the news, as it has implications for all agencies, regardless of size/type: That’s great to hear! While I know it’s a small initial project, (and I know you know this…) here’s the deal […]
