We at RSW/US celebrated our 15th birthday this past week! 15 years of helping marketing service firms find and win new business.  Been quite the ride for sure! Recession.  Recovery.  The Digital Coming of Age.  Data and Analytics.  Marketing Technology Explosion.  In-House Agencies.  Big Consulting Firms.  Rise in Independents.  Social Media Evolution. I’m dizzy just […]

Agencies and Marketers Find Common Ground in MarTech

We’ve just completed our first-ever Marketing Technology Survey Report and above all, we’ve found agencies and marketers find common ground, and challenges, in MarTech. You can download it here: RSW/US 2019 Marketing Technology Survey Report RSW/US President, Mark Sneider, attended this year’s MarTech West conference in San Jose and was impressed with the energy, new […]

Martech

I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show.         I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]

The agency world saw a huge acquisition earlier this week, as Accenture purchased creative firm Droga5. What are the implications of the $200+ million move, and how does it change the landscape for marketers looking to make the most of their agency relationship? While the news may not directly impact your agency, it serves as […]

Enthusiasm

2017 is shaping up to be a pretty decent year…comparatively. In 2014, the enthusiasm for agency new business hit a low of 19%.  Only 19% of agencies believed that the year had brought them more opportunities than the previous year. In 2016, the enthusiasm meter ticked up quite a bit.  31% of all agencies that […]

Advertising industry

RSW/US Survey: Is the Advertising Industry Adapting Well to the Modern World? Good news, Agencies!!  Marketers say yes. This is an upbeat finding of the RSW/US 2016 Agency New Business Survey Report: marketers generally see the advertising industry adapting well to the “modern world”. Our recent post,  If our Agency new Business Survey was a […]

  Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry.  Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey.  Jay’s blog, Convince and Convert, is the #1 content […]

To project or not to project? That is the question. Turn the clock back to 2005 when I started RSW/US and agencies could be much more discriminating. They didn’t have to accept project work, they could be more selective relative to their client base, and if you were a big networked agency, you could dismiss […]

Ever put a bumper sticker on your car? I have – usually during political election seasons. Bumper stickers typically very clearly and very succinctly articulate an idea or a position. If you had to create a bumper sticker for your agency, what would it say? How would it define your point of difference in a […]

Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our […]