Your Chance To Help Your Agency Peers Find The Tools For Successful New Business

One of our most-downloaded pieces of content every year is our New Business Tools Report-providing perspective from your peers on the tools they’re using to drive new business. You can download last year’s report here: RSW/US-Mirren Agency New Business Tools-2016 Annual Report  As in past years, we’re partnering with Mirren and would greatly appreciate your opinion…
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RSW/US Video: More marketers moving agency services in-house

RSW/US’s Lee McKnight with the final video in the “60 Second Series” on our 2017 New Business Outlook Report. Specifically, we’re talking marketers moving agency services in-house. Like the increase in project work we saw in our report, this is another trend that’s increasing in 2017. Nearly 80% of agencies predict their clients will move…
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New Business Must Be Part Of Your Agency Culture

I was invited to speak at an agency recently and the topic was “creating a culture of new business within the agency,” specifically aimed at small to mid-sized agencies. (The agency actually put together a new business week, focusing on different aspects of strategy, process and tools-something to consider.) Throughout my presentation, I focused on…
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RSW/US Video: Your prospects are investing in themselves, are you?

RSW/US’s Lee McKnight with the next video in our “60 Second Series,” pulled from our 2017 New Business Outlook Report. This second video is all about investment: your prospects are investing in themselves, are you investing in your firm?

RSW/US Video: Project Work-Are you prepared-internally and externally?

The RSW/US 60 second agency new business video series, specifically, talking Project Work. It’s been a hot topic from our 2017 New Year Outlook Report and with multiple agency principals I’ve talked to. Many agencies are embracing this ongoing trend (no, it’s not new) but just as many marketing services firms are still AOR-centric, and…
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2017 RSW/US New Year Outlook Webinar: Agency Survival…How Far Must You Go?

Our owner, Mark Sneider, held our 2017 RSW/US New Year Outlook Webinar on March 1st, 2017.  In it, he that showcased key findings and critical implications for agencies and PR firms from our 2017 New Year Outlook Report. You can view it by clicking here: New Year Outlook Webinar While many aspects of the industry will remain…
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RSW/US Agency New Business-Stuck In The Past Or Prepped For The Future Video

Our latest agency new business video explores some key areas agencies should be aware of to better prepare for the future. Our video highlights the importance of marketing technology, the rise of CIO’s and continual investment in your business. Download the infographic here.

Marketer Comments

Comments

Like in past New Year Outlook survey reports, we asked for marketer comments about what they felt was most troubling trend they were seeing as it related to agencies. These will just give you a flavor for where marketers’ heads are at – which hopefully can help you better manage how you deal with your…
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The Cold Water In Your Agency New Business Face!

Our latest infographic is available to download now and ideally it does serve as a little new business cold water wake up. Our latest report actually provides many reasons for you to be optimistic about this year, but it also highlights some of those areas where marketers and agencies don’t see eye to eye. Specifically, in…
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