Just had the opportunity to sit through a final pitch presentation for a hospital in Florida and experienced first-hand where hospital marketing & advertising needs to go. Consumers are grabbing greater and greater control of the decision making process in healthcare and no longer is it good enough to simply talk about features when trying […]
Our 7-17-14 Agency New Business Tools 2014 Webinar is available to view here now, with our accompanying deck on SlideShare here. In the “RSW/US-Mirren 2014 New Business Tools Webinar,” RSW/US Director of Business Development Lee McKnight Jr. digs into report results and provides comparisons, perspective and insight into nine new business tool categories agencies are […]
Miranda Warren and Adam Arriola founded their agency VIA back in March and Miranda recently wrote a post about what the experience of starting your own agency from scratch entails. I met Miranda last October at the BOLO conference and after I read her post, I wanted to share it on our blog. Many of […]
Had the good fortune to speak at Magnet’s Global meeting in St. Andrews a couple of weeks ago on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the […]
From the RSW/US-Mirren 2014 New Business Tools Report, agencies we surveyed chose the 4A’s research services as the most used new business research tool. So for this brief video, we asked Marge Morris, VP, Research Services at 4A’s and Marsha Appel, Senior VP, Research Services this question: “What is the most underutilized functionality of […]
Taken from our latest agency new business survey report (RSW/US-Mirren 2014 New Business Tools) a brief look at the Marketing Automation/Inbound Marketing Platforms category: the top-rated tools and a tip from HubSpot VP of Sales Peter Caputa.
I recently asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to the most recent chapter in our our ongoing video series, […]
I’ve been running the RSW/US business for the past 9 years and while we’ve certainly met with our share of successes, we had a couple of firsts this year that we look at with mixed emotions. We’ve had a lot of clients win a lot of business, but never before have we had a client […]
“The whole CMO musical chairs thing is finally starting to fade.” A quote from an agency principal I spoke with recently. It came from a discussion point around finding the right person, the decision maker, when prospecting. In our conversation, he discussed the pain they’d experienced in prospecting the wrong contacts, and specifically CMO’s more […]
Taken from our latest agency new business survey report (RSW/US-Mirren 2014 New Business Tools) a brief look at the Contact/List Building category: the top-rated tools and a tip from The List CMO, Dave Currie.