Agencies Are Experimenting More Than Ever With Tools To Drive New Business


In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence.

This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report:

Agencies are taking more time to research and experiment with new business tools.

You can download the infographic here.

I talk about this throughout our 2018 new business tools webinar, not only are agencies telling us they’re putting more times toward the research, but they’re also looking beyond the top 5 tools in each category and exploring tools that aren’t necessarily in the spotlight.

And as our infographic points out, for the first time in our six years of this report, agencies are showing that they’re getting creative.  While not literally “new”, it’s encouraging to read agencies listing investor relations, investor call transcripts and stakeholder interviews as ways to give them an edge in new business.

New business is hard enough to drive on a daily basis, so this higher level of research and experimentation is a trend we hope will continue throughout 2018.

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.