Posts

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Laurie Mikes is the focus of this post. Laurie is the Chief Operating Officer of Second Wind (www. secondwindonline.com), overseeing daily operations. Laurie […]

Blasphemy! You don’t want to be the AOR? Explain. And so I will. In a normal day, I talk to multiple agencies, and a little while back, I had a conversation with an agency principal that stuck with me. He described a client they had: a Fortune 500 company they’d worked with for 3 years […]