Moving Agencies Forward Through New Business Acquisition Podcast

, ,

We were fortunate to have Drew McLellan, of the Agency Management Institute, interview our VP of Sales, Lee McKnight Jr. for his podcast series on “Build a better Agency.”

You can hear and download Drew’s interview with Lee here: Episode 26: Moving Agencies Forward Through New Business Acquisition, with Lee McKnight Jr..

Some background on the podcast, via Drew’s post:

Moving Agencies Forward Through New Business Acquisition

What you’ll learn about in this episode:


How to prevent your agency from making the major mistakes that agencies make all the time

Why agencies need to specialize instead of generalize

New business: how to develop a better, simpler process

How to use a delicately balanced process that uses all different kinds of marketing

Why patience is so key in closing on new business

The importance of having one person who is the leader on a project

Why there needs to be a balance between showcasing the figurehead and the agency

The tools you’re going to need to put into practice the objectives discussed in this episode

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.