Moving Agencies Forward Through New Business Acquisition Podcast
We were fortunate to have Drew McLellan, of the Agency Management Institute, interview our VP of Sales, Lee McKnight Jr. for his podcast series on “Build a better Agency.”
You can hear and download Drew’s interview with Lee here: Episode 26: Moving Agencies Forward Through New Business Acquisition, with Lee McKnight Jr..
Some background on the podcast, via Drew’s post:
What you’ll learn about in this episode:
How to prevent your agency from making the major mistakes that agencies make all the time
Why agencies need to specialize instead of generalize
New business: how to develop a better, simpler process
How to use a delicately balanced process that uses all different kinds of marketing
Why patience is so key in closing on new business
The importance of having one person who is the leader on a project
Why there needs to be a balance between showcasing the figurehead and the agency
The tools you’re going to need to put into practice the objectives discussed in this episode
Lee McKnight Jr
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
