ad agency new business

Mark Sneider of RSW/US was recently interviewed by Jean-Pierre Lacroix of Shikatani Lacroix on the topic of ad agency new business RFP and RFI creation.

In this video, Mark talks about ways to improve the RFI/RFP process.

Many thanks to Shikatani Lacroix for the interview opportunity.




I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.