When I talk with agencies about RSW/US new business development/lead gen services, RFPs do enter the conversation, but I always throw out this caveat: our agency new business strategy does not include chasing RFPs for our agency clients. Does that mean we ignore them? No, because we know there are some clients and some sectors where RFPs […]
I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
