https://www.agencynewbusiness.com/wp-content/uploads/2013/03/zombie_accountant_boxart.jpg 700 584 Mark Sneider https://www.agencynewbusiness.com/wp-content/uploads/2021/12/Updated-RSW-logo-2018-web.png Mark Sneider2013-03-11 18:39:262017-02-20 16:14:38Agency Selection Criteria-How Important Is Cost to Marketers?
In our 2013 Agency-Marketer Business Survey, we assessed agency selection criteria. We wanted to find out how important different variables were in their decision making process when selecting a new agency. We asked agencies the same question – relative to what they thought marketers were using and what they thought they SHOULD be using. Interestingly, […]