RSW/US New Business Development Insta-Tips! WHAT?!

That’s correct, Insta-tips. RSW/US now has an Instagram presence, and we’re launching it by including new business development tips that you can read in, what else but, an instant! Why Instagram for new business development? The B2B Social Media Engagement Rates chart published earlier this year by MarketingCharts was very insightful. As shown below, it…
Read more

Social Media Tools for Agency New Business: Engagement?

Social Media Tools for Agency New Business: At a Plateau? Four years into the RSW/US-Mirren Agency New Business Tools Survey, use of social media tools, as a category has plateaued with category usage at a strong 93%. Among the “Big 3” – LinkedIn, Facebook, and Twitter, agencies report: Almost universal use of LinkedIn, with 99%…
Read more

10 Agency New Business Questions for Joe Saracino

Joe Saracino

Following is the fourth in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Joe Saracino from the Erwin Penland agency in Greenville, South Carolina to…
Read more

The Inbound Challenge – Part I

Inbound Marketing

In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed over 300 agency executives, asking questions about their usage of, and perceived effectiveness of various new business platforms and the tools offered within those platforms. We presented 12 different platforms, from SEO Tools, to Presentation Software, to Research and List services.…
Read more

Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will…
Read more

In Agency New Business, Who Wins?


Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of…
Read more

Socially Charged Agency New Business

Social media is inherently passive.  You post, only a handful will come (if you’re lucky).  You tweet, and maybe some will listen.  You like, and few care.   In our 2011 “Client’s Look Ahead at Agencies” only 12% of Marketers stated that social media plays an active role in helping them find a new firm.…
Read more

You Can’t Hashtag Your Way to Social Change

In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and to not expect an overnight reversal of attitudes and consumer behavior. She talks about it in…
Read more

Could Peanut Butter Be the New World Series?

According to our most recent RSW/US survey report, two-thirds of marketers stated that digital agencies needed to evolve to offer more traditional services to remain relevant.  Also, of those marketers surveyed, only one-fourth were using an agency that was exclusively digital, social or SEO focused.   So what’s a digital agency to do? Digital agencies…
Read more

Ad Agency New Business: Blogging Basics You Shouldn’t Miss

Blogging 2

I occasionally like to get back to blogging basics and this post does just that.  Michael Gass, on his Fuel Lines blog, mentioned in his post 10 Tips for Writing for the Web for Ad Agency New Businesss a social media study by King Fish Media, HubSpot and Junta42, pointing out this stat: “Businesses (agencies) that…
Read more