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Unique Positioning Without Supporting Content Is Wasted Positioning 

As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet.   63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”.  Interestingly, last year in […]

The secret of holding your audience’s attention lies in the noblest of gourds, the watermelon.  More specifically, what you do to that watermelon and more precisely how you do it. But more on that…later. This year our marketing communications team once again attended the Content Marketing World Conference & Expo in sunny Cleveland.  As usual, […]