Creating Lasting, Productive Partnerships Between Agencies & Marketers
In this video interview, RSW/US Owner and President Mark Sneider taps into his 25 years of experience working with agencies and marketers—and working in agencies and as a marketer—to discuss why marketer-agency relationships fail.
He shares survey data gathered from our most recent new business survey report to explain what marketers (and agencies) can do to best insure that relationships succeed.