The Mark Of A Truly Great New Business Director 

The ongoing new business challenge for agencies: who drives new business? Is it the principals, a new business hire, a firm like ours?  And if it’s a new hire, how to find that truly great agency new business director? All the above options are, of course, viable, although agencies tend to go the hiring route.  We’ve written quite a few […]

In our latest report (2019 RSW/US New Year Outlook Survey), one section delves into Management and Effectiveness of New Business Programs, and we asked agencies the question, “How Are You Managing New Business at Your Agency?” Per the graph below, 45% of agencies told us they managed the process without a new business director and […]