No Matter the Firm, the Issues are the Same

You are not alone. Big firms with over 200 employees struggle with the same issues as small agencies with as few as 3 or 4 employees. Building new business is no easy task. Central challenge is striking the right balance between managing existing clients and finding the new pot of gold. The bottom line to…
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The Second Hardest Part of Prospecting

Getting the meeting is no easy task. Closing the opportunity can be equally as hard. Generally, there’s a lot of enthusiasm coming out of an initial meeting and it can quickly fade as other things get in the way. Staying with the prospect after the initial meeting is just as important as staying with a…
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Agencies Need to Act Like Marketers

Simply telling your clients to better position themselves and doing nothing to benefit your own efforts is of little value to your agency. Take the time, don’t turn your agency into the “cobbler’s children who have no shoes”.