To get more new business, you need to think of your agency as a brand, in all your touches, but not in the traditional way, I’m talking about your prospecting brand. First, a bit of explanation. Your traditional brand vs. your prospecting brand When I say “traditional” agency brand, I often hear agencies talk about their philosophy, […]
I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
