Road To Nowhere-Is That Where You’re Taking Your Ad Agency?

raod-1

I had this piece from the Harvard Business Review tucked away, titled “To Win Big, It Helps to Be a Little “Nuts” by Bill Taylor, co founder of Fast Company. In it, he describes: . . .the best-performing stock in the United States since the “Black Monday” crash of 1987? If you said Apple or Microsoft…
Read more

How The Five Second Rule Applies To Your Agency Site

5 second rule

Post by RSW/US New Business Director Kris Klopp When I was a kid, the days before hand sanitizer, I had the five second rule in my house. If food dropped on the floor, but was only there for five seconds or less, I was probably going to eat it. But the Five Second Rule doesn’t…
Read more

Ad Agency New Business: Why You Must Avoid The Shiny Objects

shiny 1

Last year we attended and were a sponsor at WOMMA’s WOMM-U, the school of Word of Mouth Marketing and social studies. There were many takeaways from the several days we spent in Chicago, one being that Facebook scares me on a personal level and may take over the world, but I digress. In all seriousness, we…
Read more

What’s the Right Size For Your Pitch?

right size

Post by RSW/US New Business Director Kris Klopp   “Women increased their purchase intentions by more than 200% when the models in the mock ads were their size. “Conversely, when women saw models who didn’t reflect their size, they decreased their purchase intentions by 60 percent.” I recently read an article in Elle Canada that…
Read more

New Business Is Not Just Persistence, But Consistency

Second Wind

Guest Post by Deborah Budd, editor and content developer at Second Wind We often talk about the need to pursue your top 10 ideal new business prospects.’ By this, we mean identifying the 10 accounts you most want to work with, and then going after them with a persistent effort until you win them, never taking…
Read more

Agency New Business Prospecting From A Position of Strength

Strength

Reflecting on the 2012 Mirren New Business Conference and a presentation from Bob Wiesner at Saatchi on agency new business prospecting. Bob’s presentation was titled Building Your Pipeline: Casting and Converting the Meeting and early in the presentation he asked the question, “Why Are You Prospecting?” And he went on to talk about a subject we’ve touched on here many…
Read more

Pretend Your Prospective Client Has ADD (and is not medicated)

album-keep-it-simple

Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending…
Read more

Agency New Business: Mirror, Mirror on the Wall

evil queen

Post by RSW/US New Business Director Kris Klopp In the fairy tale “Snow White,” the evil queen gazes upon her image in the mirror and ponders this question, “Mirror, mirror, on the wall, who’s the fairest of them all?” As we all know, the evil queen is SHOCKED to hear the enchanted mirror respond that…
Read more