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First Agency New Business Meeting — Be ALL Ears!

be all ears

So, you’ve scheduled that new business meeting.  This is Part II in the series on “Now The Work Begins!”

Our recent post on fully preparing for that agency new business meeting your team worked so hard to schedule offered steps to take in advance, showing your prospect how interested and familiar you are with their business and industry.

This second post highlights strategies for the meeting itself.

These and subsequent follow-up steps, (coming in next week’s post) will keep you AT the table as the prospect considers their options.

Again, chances are you’re already covering many of these steps, but marketers tell us there’s room to increase the odds of success:

To get the most out of each new business opportunity for your agency,  give some thought to the meeting process.

Plan to incorporate some of these recommendations if you aren’t already doing them.

After the meeting, reconvene your team to discuss next steps.

Chances are you know what steps to take, but we’ll be back next week with some post-meeting process steps.

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

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