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Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry.

In our latest infographic video, we focus on the honey bee.  And the honey bee trait most important to the Agency of the Future?

Specialization.

Future-Proofing Your Agency Video: Be The Bee!

Those “busy bees” are not all out foraging, collecting pollen and nectar.

Only worker bees have that responsibility.  Other bees are drones.  Queen bees are rare, usually only one in a healthy hive.

THAT’s specialization!

Is your agency THAT focused?

Straight from the Cincinnati Zoo, we bring you the short video below-explaining why your agency must be the bee!

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I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.