Posts

RSWUS Webinar Perspective On The Agency New Business Environment, 2020 and Beyond

Our 9/30/20 webinar, Perspective On The Agency New Business Environment, 2020 and Beyond, presented by RSW/US President, Mark Sneider, that digs into the findings of our 2020 Agency New Business Report. This is the 10th year of our survey and Mark presents comparable data available across all previous editions, providing insight on trends in key […]

2020 Agency New Business Report - Part 3 Optimism & A Few Reasons To Have It

We’re continuing with our third and final episode, Optimism & A Few Reasons To Have It , based on our 2020 Agency New Business Report, which you can download below.   In our first two episodes, we had some sobering stats around new business so far in 2020, but there are reasons for optimism looking forward.  For today’s […]

2020 Agency New Business Report - Part 2 Small Agencies Have Work To Do

2020 Agency New Business Report – Part 2: Small Agencies Have Work To Do We’re continuing from our last episode based on our 2020 Agency New Business Report, which you can download at no cost at the URL at the end of this post.  In that episode we talked new business success and opportunities, what that looked like, and in this episode, we get […]

3 Takeaways Ep.49 - When You’re Behind The New Business 8 Ball And It Shows

It’s never a good situation to be behind the new business 8 ball. And there are many agencies who paused new business over the past several months that are now kicking things back in.  That’s good, I commend that, but many of you may also be in a place where you need that closed business NOW, essentially.  Being […]

New Business Ideas from an Agency in the Trenches-3 Takeaways Ep41

Hey, hope everyone’s doing OK, this is episode 41, “New business ideas from an agency in the trenches”. First, thanks to all of you at agencies and PR firms that have given us feedback-we really do hope these episodes help as you’re trying to figure out how to keep your new business efforts going. And […]

Prospecting Prep for Agencies - Now and in the Future-3 Takeaways Ep40

Welcome to “3 Takeaways”, episode 40, “Prospecting Prep for Agencies – Now and in the Future”.  If you didn’t see our latest video, episode 39, view it here. We’re talking about making adjustments to your agency new business strategy and to prospecting. As we’ve discussed before, you can’t stop the new process, it’s more important […]

Your Biggest Agency Pain Point In 2020

In this “3 Takeaways”, we talk your biggest agency pain point in 2020: pursuing new business. Watch this episode to see if your agency fits the description of one of our takeaways, and what it means for your firm. This is a good episode to jump on board if you haven’t seen us before, and […]

Agency Consolidation Plans Marketers Expect In 2020

In this “3 Takeaways”, we talk about agency consolidation plans marketers expect In 2020. What can you do to insulate your agency from that event? Find out in this episode. This is “3 Takeaways”, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Give us a […]

You’ve probably read or heard a good deal about storytelling in sales in the past couple of years, but one important thing to know: don’t start with storytelling in agency new business. Just google storytelling in sales or some version of that and you will see countless articles/blog posts. When it comes to new business, […]

This is 3 Takeaways Ep 34 – All I Want For Christmas Is A Reasonable New Client, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Welcome to our Christmas episode-we’re talking all things new client today, and the ongoing quest to find, not […]