Posts

3 Takeaways Ep.49 - When You’re Behind The New Business 8 Ball And It Shows

It’s never a good situation to be behind the new business 8 ball. And there are many agencies who paused new business over the past several months that are now kicking things back in.  That’s good, I commend that, but many of you may also be in a place where you need that closed business NOW, essentially.  Being […]

New Business Ideas from an Agency in the Trenches-3 Takeaways Ep41

Hey, hope everyone’s doing OK, this is episode 41, “New business ideas from an agency in the trenches”. First, thanks to all of you at agencies and PR firms that have given us feedback-we really do hope these episodes help as you’re trying to figure out how to keep your new business efforts going. And […]

Prospecting Prep for Agencies - Now and in the Future-3 Takeaways Ep40

Welcome to “3 Takeaways”, episode 40, “Prospecting Prep for Agencies – Now and in the Future”.  If you didn’t see our latest video, episode 39, view it here. We’re talking about making adjustments to your agency new business strategy and to prospecting. As we’ve discussed before, you can’t stop the new process, it’s more important […]

Your Biggest Agency Pain Point In 2020

In this “3 Takeaways”, we talk your biggest agency pain point in 2020: pursuing new business. Watch this episode to see if your agency fits the description of one of our takeaways, and what it means for your firm. This is a good episode to jump on board if you haven’t seen us before, and […]

Agency Consolidation Plans Marketers Expect In 2020

In this “3 Takeaways”, we talk about agency consolidation plans marketers expect In 2020. What can you do to insulate your agency from that event? Find out in this episode. This is “3 Takeaways”, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Give us a […]

3 Takeaways Ep35-Don't Start With Storytelling in Agency New Business

You’ve probably read or heard a good deal about storytelling in sales in the past couple of years, but one important thing to know: don’t start with storytelling in agency new business. Just google storytelling in sales or some version of that and you will see countless articles/blog posts. When it comes to new business, […]

3 Takeaways Ep 34 - All I want For Christmas Is A Reasonable New Client

This is 3 Takeaways Ep 34 – All I Want For Christmas Is A Reasonable New Client, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Welcome to our Christmas episode-we’re talking all things new client today, and the ongoing quest to find, not […]

3 Takeaways Ep 33 - The Ad Agency Positioning Delusion?

This is “3 Takeaways”, Ep 33 – The Ad Agency Positioning Delusion: the RSW agency new business video series where we give you three takeaways to help improve your new business program. We’ve released our 2019 Agency New Business Report and one thing we know for certain-agencies and marketing services firms like to hear about […]

3 Tips To Help Retain Your New Business Director

This is “3 Takeaways”, 3 Tips To Help Retain Your New Business Director, the RSW agency new business video series where we give you three takeaways to help improve your new business program. If you don’t know us, it’s shameless plug time: we’re an outsourced business development firm, and we’re celebrating our 15th year helping […]

3 Agency New Business Tales of Terror II

Welcome to 3 Agency New Business Tales of Terror II, our second horrifying Halloween episode of “3 Takeaways”, our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. I’m your host on this dreaded tour, Lee McKnight Jr, VP of […]