Posts

Content creation will help you get more new business. You’re probably tired of hearing that. Understandable. But the fact is, websites with blogs get 55% more traffic*; however, creating content doesn’t have to mean traditional blog posts. So for your 3 takeaways, here are alternatives to traditional blogging you may not have considered. (And keep […]

There’s an unfortunate tendency we see in agency new business communications that doesn’t receive a lot of attention, but it should: that’s telling your prospects something they already know. If you’re doing this, or your new business director is doing this, you’ve got to curb it right away. Some prospects won’t even notice it, and […]

New business should be an agency-wide endeavor, not just driven by a member of leadership or a new business director. But the question is, how does that manifest itself, in terms of the day-to-day, and for those individuals who aren’t tasked directly with new business activity? The 3 takeaways in this episode begin to answer […]

Interestingly, sales outreach used to be a lot sneakier, where salespeople (and I use that term loosely) would essentially try to trick you into opening an email, for example. Fast forward to today, and agencies and PR firms consistently tell us about the ineffective outreach they receive; yet if they’re handling new business internally, often […]

In this episode of 3 Takeaways, we talk the agency new business hit and run: one project and you’re done. It’s great to get that initial project, but the goal is to land and expand. Sometimes you know going in that’s the situation, just one project, but more often than not agencies don’t do enough […]

Welcome to a horrifying Halloween edition of “3 Takeaways”, our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. In this episode, Lee McKnight Jr, VP of Sales at RSW/US, puts on his Cthulhu sweater, summons his courage, and […]

If you’re an agency principal and you don’t have the new business chromosome, don’t make yourself the nucleus of your new business effort.  There are a lot of you trying to handle new business on your own, understandably-this is your business, your passion and your livelihood. But many agency principals simply aren’t wired to do […]